Cash Plus, the Moroccan licensed payment institution, has agreed to acquire a joint controlling stake in Tripass, the startup behind the airport transfer service WeTaxi, as the North African kingdom accelerates preparations to co-host the 2030 FIFA World Cup.
The transaction, notified to Morocco’s Competition Council on August 28, 2026, will see Cash Plus take indirect joint control of Tripass through its wholly owned investment vehicle, Cash Plus VC Fund I SARLAU, alongside the company’s historical partner. The deal marks the fintech group’s entry into digital mobility services, moving beyond its core payments and money transfer operations.
Cash Plus, authorised as a payment institution by Bank Al-Maghrib in 2019, operates a network of more than 3,000 agencies across Morocco. The company reported consolidated net banking income of 863 million dirhams ($86.3 million) for 2025, up 14 per cent year-on-year, with total transaction volumes exceeding 130 billion dirhams. It listed on the Casablanca Stock Exchange earlier this year in an initial public offering that was more than 65 times oversubscribed.
Cash Plus VC Fund I, the direct acquirer in the transaction, is a single-member limited liability company established to take stakes in high-growth companies. The fund has previously invested in Moroccan B2B marketplace Sle3ti and retail technology startup z.systems.
Tripass operates WeTaxi, a digital platform that connects passengers with pre-paid fixed-fare airport transfers through smart kiosks installed inside terminals. Since its launch, the service has carried more than 2.1 million passengers between Morocco’s airports and city centres. The system has recorded no fare disputes, with an average passenger rating of 4.3 out of 5, and its digital tracking has enabled the return of 2,341 lost items.
The platform provides partner drivers with digital wallets to manage earnings and access formal banking services — a sector long excluded from conventional financial circuits — alongside a dedicated app for real-time ride management.
“With WeTaxi, we are restoring dignity and modern management tools to taxi drivers,” said Abid Khirani, co-founder of Tripass. “This rating of 4.3/5 belongs above all to them, and proves that technology, when inclusive, is a powerful driver of social and economic progress”.
The deal comes as Morocco embarks on its largest infrastructure push in decades. The government is investing more than 190 billion dirhams ($20 billion) in railways, highways, airports and stadiums ahead of the 2030 tournament, which it will co-host with Spain and Portugal. In 2026 alone, the transport ministry plans to deploy more than 8 billion dirhams across 151 public contracts, including 12 airport construction projects worth 3.3 billion dirhams.
Moroccan airports handled a record 36 million passengers in 2025, an 11 per cent increase driven by surging international traffic. The country’s rail network carried 55.6 million passengers last year, including 5.6 million on the Al Boraq high-speed service.
The acquisition aligns with Morocco’s Digital 2030 strategy, which aims to support the creation of 1,000 startups by 2026 and 3,000 by 2030 with a total investment of 1.3 billion dirhams. The national programme includes a $250 million World Bank-backed digital transformation acceleration facility.
Under the terms of the notified transaction, Tripass will not pass under the exclusive control of Cash Plus. Governance will remain shared with the historical partner already present in the company’s capital. The Competition Council has opened a 10-day public consultation period for interested third parties to submit observations, closing on September 9, 2026.
The transaction brings together a payments group processing more than 130 billion dirhams annually with a mobility platform that has demonstrated operational traction in one of the sectors most visible to international visitors. For Cash Plus, the investment extends its venture capital strategy into transport technology. For Tripass, it secures backing from a well-capitalised financial institution as it prepares to expand across major transport hubs in the coming months.