“Fawry” has entered into a strategic collaboration with “LA Market” to enhance the growth and success of local brands in Egypt. As a prominent player in banking technology and electronic payments, “Fawry” is committed to supporting women’s empowerment initiatives, thereby strengthening both businesses and the local landscape.

Specializing in financial technology solutions, “Fawry” aims to bring mutual benefits to both parties through this partnership, contributing to the overall development of the market. The collaboration underscores “Fawry’s” dedication to the Egyptian market by promoting digital transformation and digitization, offering diverse electronic services across various sectors

Heba El-Awady, Chief Business Officer at Fawry, emphasized that the agreement bridges international and local markets, demonstrating a commitment to creating a global impact while addressing the specific needs of the Egyptian market. El-Awady highlighted the positive impact on the local community, fostering opportunities for businesses and contributing to economic growth.

Lydiaa Akram, founder and CEO of LA Market, expressed pride in being the ideal partner for “Fawry” in the realm of banking technology and electronic payments. Akram underlined the hope to leverage Fawry’s extensive experience and unique resources in the Egyptian market, combining the strengths of both companies to enhance customer service. Akram

also affirmed that the collaboration aims to promote women’s empowerment through specific initiatives and programs.