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    Finally Leaving Your Startup? Here Are the Ways Other African Founders Have Done It

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    In 2016, Mahmoud Nouh abandoned his ship building venture barely a year into it, and even after raising $300k in just two months of operations. He was headed for SWVL, a

    bus-booking startup his friend Mostafa Kandil had just started. At that time, SWVL had industry giants, Careem and Uber to confront. Uber alone had more than 40,000 Egyptian drivers working on the platform every month, and new drivers joining up at the rate of 2,000 a week. Somewhere else far away, Ahmed Sabbah, owner of Goyastores, which he had tilled hard at for more than two years, was also about leaving, to join SWVL as Chief Technology Officer.

    Yet, four years after taking the risk to join SWVL, both men still have one strong thing in common: quitting even SWVL and moving on.

    “Mahmoud has been a major pillar in the company since day one,” SWVL noted in a farewell statement on Nouh in October, 2019. “His contributions to building SWVL from being a small startup in a tiny room to a major player in the transportation scene are countless. He is the mastermind behind building SWVL’s bus fleet and its operations.”

    For Sabbah, it was such an emotional moment to leave.

    “Yet.. everything in life has a beginning and an end and after four thrilling years, my SWVL ride is ending,” Sabbah wrote in a social media post.

    “The SWVL journey has pushed me, and many of us, to be better than we ever thought possible — from challenging us with intense hard work and executing at breakneck speed to tapping into our grit and resilience,” he said. 

    Even though it is arguably expected that founders would, one day, seek exit from the startups they founded, it is important to comprehensively understand how most African founders, of both existing and non-existing startups, have handled this point in their lives.

    Finding A Space On The Board

    One recurring thing most African startup founders have done when it comes to exiting startups they founded is to find a space on the startups’ boards of directors.

    This is usually the case where moving away from a startup entirely may be counterproductive, especially if the exiting founder previously oversaw the technical or other key departments of the startup, and there have not been adequate succession plans in place to absorb the impact of any exit.

    Also, where there is uncertainty as to how the remaining percentage of the shares held by the founder may vest, especially if the founder quits before his or her shares in the company become fully vested, moving to the board may become an option.

    Migrating to the board gives founders the chance to assist startups in absorbing the impact of their exit as well as re-negotiate their unvested shares.

    Being part of the board, whether in an executive or non-executive director capacity, will also give founders the time to explore other opportunities as there is no limit to the number of companies they can be part of as directors, provided the multi-roles would not hamper the performance of their roles for the startups and that they have negotiated good deals in their contracts of directorship with the startups.

    Notable African CEOs have taken the route of board membership upon exit from the startups they founded.

    One founder whose exit via the board is worthy of mention is Grant Brooke, former CEO of Twiga Foods, who ran the Nairobi-based agritech startup for 6 years before handing over to Peter Njonjo, who has years of corporate experience, including a 21 year stint at Coca Cola Company where he led the multinational’s West and Central Africa business unit as President.

    Upon resignation as CEO of Twiga Foods in 2020, Brooke moved to the board of the startup, and has remained there since then.

    The board membership has allowed him to found, in 2020, another startup, Shara, which is building tools for SMEs in Kenya, Nigeria, and Zimbabwe.

    This, he would not have been able to do if he were still the CEO of Twiga Foods.

    “If my leadership was the period in which Twiga was proving a point that there’s a better way to build food safe and secure markets, Peter’s leadership will be about institutionalizing this way of doing business and scaling it. Peter’s experience in building efficient supply chains and last-mile distribution in over 33 African countries makes him uniquely suited to lead us,” said Grant Brooke at the time he left.

    In essence, exiting as a founder via the board may also be a way of giving way for more experienced hands to drive a startup to the next stage.

    Every founder wants to feel needed by their company. So there is one thing they just don’t want to let go of. Usually the thing they are best at. But often, a specialist will be better than them, and it’s better that they oversee that thing.

    — Mark Essien (@markessien) October 14, 2019

    Falling Back To A Whole New Venture

    The best thing Marie Lora-Mungai, former CEO of Buni.tv could do when her startup was acquired by Trace Tv in 2016 was to fall back to Restless Global, a strategic advisory and content development company specialized in the African entertainment space, which she had founded a year before Buni.tv’s acquisition, in 2015.

    Similar strategy was used by former Chief Operating Officer of Nigeria’s Jobberman, Olalekan Olude, when he resigned his position with the startup in 2017.

    Olude moved that same year to Rovedana, a staffing and payroll financing services platform for SMEs in Nigeria which he had previously founded, and later to CicoServe Payments, a grassroots bank in Nigeria.

    Most former CEOs and founders of African startups have equally explored the route of venture capital and angel investing, immediately after quitting their startups.

    This is the case of Mark Forrester, former co-founder of WooCommerce, a South African startup that was sold in 2015 to web development company Automattic (WordPress) in a deal estimated to be worth over $30 million.

    Forrester has since moved on to become an investor, investing in startups such as IoT security and automation platform Sentian; mobile creativity app Over; community-based security solution Jonga; and online grocery delivery service Yebo Fresh.

    No matter what route exiting African founders took, one thread almost always runs through: they already have wall chests of resources and well-drawn-out plans about their next moves.

    A majority of them ended up proceeding to found new companies as they had promised in their farewell speeches; with some moving on to entirely different endeavours.

    However, it is not often easy for co-founders whose exits were forced, such as in cases of outright dismissal or resignation on the ground of gross misconduct, to move on from their exits.

    A year after Kennedy Nganga — the technical person once in charge at Safi Analytics (a Kenya-based smart metering startup) — was asked to go, by foreign co-founders Lauren DunfordandWeston McBride, all appears not be well for the young man, even though he has since moved on to Techpreneur School, a platform that facilitates training and mentoring of upcoming entrepreneurs by experienced ones.

    #StartupbillKE #businessnow

    I only hope this bill will help stem the culture of exploitation and technology theft from local innovators. Still out here fighting for justice about this issue. https://t.co/MoyHGtKqF4

    — Kennedy Nganga (@kenwes254) October 12, 2020

    Similar fate seems to have also touched African founders asked to go on grounds of fraud or sexual misconduct.

    Ever since Anthony Kariuki, former CEO of the Nairobi-based fintech startup Alternative Circle was asked to leave the startup in 2017 — after barely a one-year stint as CEO — on grounds of sexual misconduct allegations, he has disappeared completely from limelight.

    This is also the case for Daudi Were of another Kenyan startup, Ushahidi, who was asked to go in 2017 after nearly a ten-year stint as CEO.

    The best way of explaining the after-effects of such disappearances forced by dismissal or crime allegations is that the affected founders were literally caught off-guard and had never, maybe, thought of leaving their startups soon.

    In light of that, it is therefore imperative for startup founders to design solid personal succession plans from the outset of their participation in startups.

    A good succession plan should cover all the possible permutations of their lives on the startups.

    But then, a well-intentioned approach, aimed at first assisting the startup to fulfil its vision and mission should always be preferred, as most times beginning with ulterior motives in mind has, almost always, killed so many startup teams — and startups themselves — around the globe.

    Moving In-House Under A Holding Company Structure

    This is the second option — apart from moving to the board — often explored by African founders whose startups were acquired.

    In most cases, this is enabled by a provision in the acquisition agreement that allows the founder to become automatically employed in a new role at the acquiring company upon acquisition.

    The agreement may allow the founder to exit after some time, usually after the acquired startup has properly settled into the acquiring company.

    This path has been hugely explored by most South African founders.

    Hannes Van Rensburg, former CEO of South African startup, Fundamo City — which was bought by credit card company Visa in 2011 for $110 million — moved over to become Senior Vice President, Visa from 2011 to 2014.

    Same for Chris Pinkham, former CEO of Nimbula — which was acquired in 2013 by software titan, Oracle for $110 million. Pinkham went on to Oracle as Senior Vice President, Cloud Product Development from 2013 to 2014

    S/ N NAME OF STARTUP FOUNDER

    / BASE

    COUNTRY OF OPERATIO NS

    STARTUP/RO LE AT

    STARTUP

    YEAR JOIN ED

    STAR TUP

    YEA R OF EXIT NATURE AND REASONS FOR EXIT MAJOR ACTION

    AFTER EXIT

     

    1

     

    Mahmoud Nouh (Egypt)

     

    SWVL/Chief Operating Officer

     

    2017

     

    2019

     

    Resignation.

     

    Reasons: For personal reasons.

     

    Founded in 2020 Capiter, a B2B

    marketplace that brings together FMCGs,

    wholesalers, and merchants on one platform.

     

    2 Ahmed Sabbah (Egypt) SWVL/Chief Technology Officer 2017 2020 Resignation.

     

    Reasons: To start a consumer fintech.

    Left to start a consumer fintech, which is yet to be

    launched.

    3 Iyinoluwa Aboyeji (Nigeria) Flutterwave/C EO 2016 2018 Resignation. Reasons:

    Personal and

    family reasons.

    Moved on to found a community

    investment firm Future Africa,

    4 Tonjé

    Bakang (Cameroon

    )

    Afrostream/CE O 2014 2017 Termination due to

    liquidation.

     

    Reasons:

    Startup failure.

    Proceeded to become a university

    lecturer at France’s

    Sciences Po.

     

    Seed investor in SpaceFill,

    Shipfix, among many others.

     

    5

     

    Barrett Nash

    (Rwanda)

     

    CanGo(CEO)

     

    2014

     

    2020

     

    Termination due to

    liquidation.

     

    Reasons:

    Startup failure.

     

    Co-founder/CE O since March 2020 at InfiniteUp, a startup that is digitizing MSMEs across sub-Saharan

    Africa.

    6 Tricia Martinez (South Africa) Wala/CEO 2014 2020 Termination due to

    liquidation

    Proceeded to work for the U.S.

    Department of Energy’s

    Artificial

     

              Reasons:

    Startup failure.

    Intelligence and Technology Office as a policy fellow since 2020.
     

    7

     

    Etop Ikpe (Nigeria)

     

    Cars45/CEO

     

    2016

     

    2020

    Resignation. Reasons:

    Dispute over

    startup’s equity structure.

     

    Proceeded to found

    Autochek, a car listing platform in 2020 as the CEO.

     

    8

     

    Abdulhami d Hassan (Nigeria)

     

    OyaPay/CEO

     

    2017

     

    2019

     

    Termination due to

    liquidation.

     

    Reasons:

    Startup failure.

     

    Proceeded to Paystack as Product Manager. Left Paystack to

    found Voyance and later to

    co-found a Y Combinator-ba cked fintech

    API startup, Mono in 2020.

     

    9

     

    Adewale Yusuf (Nigeria)

     

    Techpoint/CE O

     

    2015

     

    2020

     

    Resignation.

     

    Reasons: To launch a new venture.

     

    Proceeded to co-found TalentQL, a tech

    talent-hiring platform.

     

    10

     

    Sim

    Shagaya (Nigeria)

     

    Konga/CEO

     

    2012

     

    2016

    Resignation. Reasons:

    Became

    Chairman of

     

    Proceeded to found uLesson, an edtech startup in 2019.

     

              Konga’s Board of Directors.  
     

    11

     

    Bolaji

    Akinboro (Nigeria)

     

    Cellulant/Co-C EO

     

    2004

     

    2020

    Resignation. Reasons:

    Allegations for

    financial

    impropriety.

     

    No major move announced, but already a

    Chairman of the Board of Directors at

    Voriancorelli, a B2B

    marketplace company since 2020.

     

    12

     

    Ayodeji

    Adewunmi (Nigeria)

     

    Jobberman/C EO

     

    2009

     

    2019

     

    Resignation

     

    Reasons: to pursue a new career in venture

    investing.

     

    Proceeded to GOKADA as

    co-CEO; Left Gokada in 2019 for Kudy Financials, Luxembourg as COO since 2020.

     

    13

     

    Kola Aina (Nigeria)

     

    Ventures Platform

    Hub/Managing Partner

     

    2016

     

    2019

     

    Resignation.

     

    Reasons: Moved to the Board.

     

    Proceeded to get on the board of other companies,

    including that of Ventures Platform.

    14 Deji Oduntan (Nigeria) Gokada/CEO 2018 2019 Resignation. Reasons:

    Reported

    internal squabbles.

    Proceeded for further studies.

     

    15 Olalekan Olude

     

    (Nigeria)

    Jobberman/C OO 2009 2017 Resignation.

     

    Reasons: To pursue other projects.

    Proceeded to found

    Rovedana, staffing and payroll financing services platform for SMEs in

    Nigeria in 2017; and CicoServe

    Payments, a grassroots bank for in Nigeria.

     

    16

     

    Nico Stern (South

    Africa)

     

    IoT.nxt

     

    2015

     

    2021

     

    Resignation.

     

    Reasons: There were some suggestions in IoT.nxt’s statement that IoT.nxt’s closer integration with its parents had had at least a partial role in

    Steyn’s resignation.

     

    No major move reported yet.

    Stern will however remain a shareholder and board director.

     

    17

     

    Manuel Koser (South Africa)

     

    Zando/CEO

     

    2012

     

    2013

     

    Resignation.

     

    Reasons: to co-found

    Silvertree Capital, a “company builder and

    venture

     

    Co-Founder & Managing

    Director at Silvertree

    Holdings, an investment

    company since 2013

     

              investor” in African startups.  
     

    18

     

    Robert Paddock (South

    Africa)

     

    GetSmarter/C EO

     

    2007

     

    2018

     

    Exit by acquisition.

     

    Reason:

    GetSmarter

    was sold to US edtech company 2U in 2017

    (announced in May) for

    $103-million plus

    $20-million in cash. Paddock

    Proceeded to found Valenture Institute, an e-learning platform in 2019.
     

    19

     

    Paul McEwan (South Africa)

     

    Kapa

    Biosystems/C hief Scientific Officer

     

    2006

     

    2016

     

    Exit by acquisition.

     

    Reason: The startup was sold to Swiss medical company

    Roche in 2015 for

    $445-million.

     

    Proceeded to Roche as the Vice President, Life Cycle Leader,

    Sample

    Preparation from 2016 to

    2018. Left

    Roche in 2018. Became an angel investor

    in Life Science Angels since 2019.

     

    20 Hannes Van

    Rensburg (South

    Africa)

    Fundamo City/CEO 1999 2011 Exit by acquisition.

     

    Reason: Fundamo was bought by credit card company Visa in 2011 for

    $110 million.

    Proceeded to become Senior Vice President, Visa from 2011

    to 2014. Left Visa to SVP

    New Business Development; and later in 2019 to Florida-based Clickatell as

    Chief

    Commercial Officer.

     

    21

     

    Chris

    Pinkham (South Africa)

     

    Nimbula/CEO

     

    2008

     

    2013

     

    Exit by acquisition.

     

    Reasons:

    Nimbula was acquired in 2013 by software titan, Oracle for $110 million.

     

    Proceeded to Oracle as

    Senior Vice President,

    Cloud Product Development from 2013 to

    2014; Worked at Twitter as VP

    Engineering from 2015 to

    2017.

    Co-founded

    Sailing Umoya since 2020.

     

    22 Vinny Lingham (South Africa) Gyft 2012 2015 Exit by acquisition.

     

    Reasons: Gyft was sold in 2014 to global payment technology solution company FirstData for “above

    $54-million” according to Lingham.

    Proceeded to First Data

    Corporation as Senior Vice

    President Product

    Development from 2014 to

    2015.

    Proceeded to host Shark Tank South

    Africa from 2016 to 2016.

    Co-founded Civic Technologies, a blockchain based identity management since 2016.

     

    23

     

    Mark Forrester (South

    Africa)

     

    WooCommerc e

     

    2008

     

    2015

     

    Exit by acquisition.

     

    Reasons: WooCommerce sold in 2015 to web development company

    Automattic (WordPress) in a deal estimated to be worth over

    $30-million

     

    Proceeded to become

    investor,

    investing in startups such as IoT security and automation platform

    Sentian, mobile creativity app Over, community-bas ed security solution Jonga, and online grocery delivery service Yebo Fresh,

     

    24 Adii

    Pienaar (South Africa)

    WooCommerc e/CEO 2008 2013 Resignation.

     

    Reasons: Sold his shares in the company to other

    co-founders, Magnus Jepson, and Mark Forrester to build another company.

    Proceeded to found

    Conversio in 2014, which was acquired by acquisition by CM Group in August 2019. Adii became VP Commerce

    Product

    Strategy of CM Group, but left in September, 2020 to found Cogsy, a startup helping Ecommerce brands to optimise their

    inventory and increase their return on

    working capital, since October 2020.

     

    25

     

    Rob Stokes (South

    Africa)

     

    Quirk (CEO)

     

    1999

     

    2016

     

    Exit by acquisition.

     

    Reason: Quirk was acquired by advertising giant WPP in 2014 for a reported R350 million to

    R400-million ($35million to

    $39 million) at

     

    Proceeded to assume board chairmanship and directorships positions in several companies

    –BrandsEye; The Open

    Knowledge Trust –he founded

     

              the time of the sale.  
     

    26

     

    Grant Brooke

    (Kenya)

     

    Twiga Foods/CEO

     

    2014

     

    2020

     

    Resignation.

     

    Reasons: To assume board role at Twiga Foods.

     

    Proceeded to assume a board position on Twiga Foods, but

    co-founded Shara, a

    startup where building tools for SMEs in

    Kenya, Nigeria, and Zimbabwe since 2020.

     

    27

     

    Anthony Kariuki (Kenya)

     

    Alternative Circle/CEO

     

    2016

     

    2017

    Resignation. Reasons:

    Sexual

    misconduct allegations

     

     

    28

     

    Daudi Were (Kenya)

     

    Ushahidi (Co-founder)

     

    2008

     

    2017

    Resignation. Reasons:

    Sexual

    misconduct allegations.

     

    Proceeded to found a company a

    little known company Mikakati since 2018

     

    29

     

    Kennedy Nganga (Kenya)

     

    Safi Analytics (CTO)

     

    2017

     

    2020

    Dismissal. Reason:

    Allegations of

    being pushed out of the company by

    Proceeded to found Techpreneur School, a platform that facilitates training and

     

              foreign

    co-founders

    Lauren

    Dunford and Weston McBride

    mentoring of upcoming entrepreneurs by experienced ones.
     

    30

     

    Munyaradzi Chiura (Zimbabwe

    )

    Hypercube/Co founder  

    2013

     

    2017

     

    Exit by dissolution.

    Reasons: Hypercube

    Dissolved by

    founders.

     

    Proceeded to Flywire

    Corporation as Payments

    Consultant Africa since

    2017. Currently Head, Rest of Africa Growth at Flutterwave since 2021.

     

    31

     

    Marie

    Lora-Mung ai (Kenya)

     

    Buni.tv/CEO

     

    2009

     

    2016

     

    Exit by acquisition.

     

    Reasons:

    Buni.tv was acquired by Trace Tv.

     

    Proceeded to the board of Buni.tv as a

    board member since 2016.

    Also, an angel investor. CEO since 2015 of Restless Global, a

    Strategic Advisory & Content

    Development company specialized in the African

    Entertainment space, which encompasses the Cultural and Creative

    Industries

     

                (CCI) , Sports Business, and Technology, Media, and Telecommunic ations (TMT) sectors.
                 

     

    When Every Other Thing Fails

    African startup founders faced with exit dilemma have also explored different paths, apart from those stated above.

    Former CEO of Nigerian ecommerce company Konga, Sim Shagaya, saw a cool-off period — during which he was still sitting on Konga’s board as chairman — of almost three years, returning only in 2019 to launch uLesson, an edtech startup.

    Tonjé Bakang, CEO of failed music streaming startup Afrostreams, has since assumed a lecturing role at Sciences Po, a research-based university based in Paris, France. Tonjé is, today, also a serial seed investor.

    Tricia Martinez, of failed crypto startup Wala, has equally moved on to work for the U.S. Department of Energy’s Artificial Intelligence and Technology Office as a policy fellow.

    However, it is worthy of note that not all founders of failed African startups shunned entrepreneurship entirely, afterwards.

    Barrett Nash, whose startup CanGo (formerly SafeMotos) folded up in 2020, has found a new life since March 2020 at InfiniteUp, a startup that is digitizing MSMEs across

    sub-Saharan Africa.

    This is also the case with Abdulhamid Hassan, who ran two failed startups — OyaPay and Voyance.

    After refreshing at Paystack as Product Manager, Hassan came back to co-found a Y Combinator-backed fintech API startup, Mono in 2020.

    “…I just took another risk leaving one of the leading companies in the AI space in Europe to move back home for no salary but I love every minute of this new hustle!” Wrote Hassan in 2018, on the occasion of the death of one of his first startups.

    What Happens To The Unvested Shares?

    There are no hard and fast rules about vesting shares, but standard practice is that once the founder has exhausted the period of such vesting and the ownership of the shares have fully accrued to him or her, then no further rules apply except, of course, that the founder is at liberty to dispose of the shares in any manner he or her desires.

    Problems however arise where the founder exits before the shares become fully vested in him or her.

    The general rule in all cases is, however, that a company has an option to repurchase unvested shares if a co-founder ceases to work for the company for any reason or fails to make the expected contributions he or she has agreed to make.

    In any case, the agreement between the founder and the startup may also make room for accelerated vesting, in which case the shares held by the founder go against the natural course of time earlier agreed between the founder and the startup, allowing the founder to be entitled to all the shares due to him or her in a shorter time period.

    But this mostly happens if the startup is going through Initial Public Offering (IPO), take-over, mergers and acquisitions, sale of more than half of the company’s assets, among unlimited possibilities.

    At the end of the day, what matters in vesting shares is always the agreement between the founder and the startup; and it is important that the founder’s agreement covers this; and at the same time, leaving room for future amendments.

    This is one way to take care of uncertainties arising out of a founder’s exit.

    This article first appeared on Afrikanheroes.com, written by Charles Rapulu Udoh, a Lagos-based lawyer and writer.

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