Logidoo, a pioneering force in the African logistics and e-commerce sector, has proudly announced a significant boost in its seed funding, securing a remarkable $1,550,000 investment. This substantial infusion of capital, led by a consortium of venture capitalists including Maroc Numeric Fund II from Morocco, 216 Capital from Tunisia, Gullit VC from Ethiopia, Founders Factory Africa from Nigeria, Sunny Side Venture Partners from Egypt and Japan, and Kalys Ventures from Morocco, underscores Logidoo’s unique position in transforming the logistics landscape across Africa.
This funding round represents a milestone for Logidoo, spotlighting the market’s confidence in its innovative approach to tackling a critical African challenge: the relatively low intra-trade compared to regions like Asia and the EU. By prioritizing “Cross-border” logistics, Logidoo emerges not just as a logistics provider but as a visionary company actively shaping the African Continental Free Trade Area (AFCFTA) vision into a tangible reality.
Logidoo has carved out a niche for itself as a “Cross-border end-to-end 5PL” provider, a term that encapsulates its groundbreaking approach and sets it apart in the logistics sector. This tagline underscores Logidoo’s commitment to offering comprehensive, cross-border logistics solutions that remain unrivalled in the market.
The company has showcased remarkable traction and operational efficiency. With over 3,000 logistics suppliers aggregated, more than 100,000 operations completed, and over 400 clients served, Logidoo has established a strong presence in 8 countries across the continent. Achieving EBITDA positive status since January 2023 further underscores Logidoo’s financial health and business acumen, setting it apart from other cash-burning logistics startups.
In 2023, Logidoo embarked on an ambitious expansion plan, extending its franchise network to 5 African countries. Bolstered by the latest funding, this strategy aims to solidify Logidoo’s footprint across the continent. Furthermore, the company is enhancing its leadership team by introducing experienced executives, including key positions like CFO and COO, to drive operational excellence and strategic growth.
The founder, Tamsir Ousmane Traoré, brings extensive logistics experience to the table, having taught logistics and served as the Chairman of the logistics commission within the Senegal Private Sector Association. Mohamed Alaoui, a 3PL and courier specialist with over 20 years of experience in Morocco and the sub-region, further complements the team, embodying the perfect Founder-Market Fit and instilling confidence in Logidoo’s direction and strategy.
Headquartered in Senegal, with operations in Morocco, Ivory Coast, and Tunisia, Logidoo is revolutionizing the African logistics industry with its comprehensive digital platform covering the entire logistics value chain. By integrating players from both formal and informal sectors, Logidoo ensures extensive market coverage, ranging from transportation to cash management.
Expressing gratitude to its historical investors (UM6P Ventures, Haské Ventures, Launch Africa, Rachid Salik), as well as its new ones, Logidoo aims to become the essential platform for the development of inter-African trade by notably increasing transactional volumes between the various logistical corridors deployed.
With this significant investment injection, Logidoo stands poised to continue its mission of reshaping African logistics, driving economic growth, and fostering intra-continental trade integration. As it forges ahead, Logidoo remains committed to its vision of a more interconnected, efficient, and prosperous Africa.