Originally launched in 2017 across seven African countries, including Côte d’Ivoire, Senegal, Burkina Faso, Guinea, Ghana, Madagascar, and Cameroon, YUP was Société Générale’s attempt to penetrate Africa’s fast-growing mobile payments market.
The BCEG is entirely funded by Gabonese institutional and private investors, making it one of only two banks in the country controlled by national capital, alongside market leader .
