From rural Kenya to the Earthshot shortlist: Pula CEO Thomas Njeru reveals to Launch Base Africa how the profitable agtech reached 24 million farmers and why impact and profitability are not mutually exclusive.
Since its 2022 launch, the company — owned by Chinese conglomerate PDD Holdings — has rapidly expanded into 90+ markets, luring shoppers with $5 wireless earbuds, $10 sneakers, and $3 T-shirts.
Globally, develoPPP Ventures has allocated over $160 million across five continents in just one year, targeting businesses that drive inclusive economic growth.
The back-to-back funding rounds signal rising investor interest in Egypt’s fintech sector, particularly in startups digitising traditional financial practices.
The company aims to formalize Egypt’s highly fragmented used car market — estimated at $10 billion — by introducing standardized pricing, digital financing, and secure ownership transfers.
Black will work closely with Okoudjou, the executive team, and shareholders to steer Onafriq’s growth strategy, with a particular focus on expanding cross-border capabilities and forging global partnerships.
From rural Kenya to the Earthshot shortlist: Pula CEO Thomas Njeru reveals to Launch Base Africa how the profitable agtech reached 24 million farmers and why impact and profitability are not mutually exclusive.
