At the heart of Journify’s model is a simple but timely proposition: helping brands across the Middle East activate and monetise first-party data — the data customers willingly share with them — across platforms like Meta, Google, TikTok, X, and Snapchat.

The decision to pivot from an e-commerce company to a reward-based survey platform appears to reflect a strategic shift in focus.

Egypt's top grocery startup stands out in African portfolio marked by stagnation and write-downs.

Growers receive not only high-quality seedlings (5.3 million distributed in 2024) but also technical training, site visits to mills, and access to guaranteed offtake agreements.

Launched in 2021, it provides non-traditional financing models—such as concessional loans and revenue-based investments—to plug the financing gap for early-stage social businesses beyond what conventional grants or equity rounds can offer.

There’s also a chronic geographic imbalance. Cities like Lusaka, Douala, and Bamako appear only sporadically on the accelerator map, despite emerging tech scenes. And of the few programs based in Somalia, Cameroon, or Tanzania, nearly all are inactive.

Rutakangwa and Sewankambo both cut their teeth at Kampala-based Owino Solutions, where they built web systems for East African clients and dabbled in digital media to amplify local culture.

The deal marks a quiet but significant pivot in Tactful’s trajectory — from European acquisition back to homegrown independence.

The Egyptian startup's Central Bank approval marks a deeper pivot toward fintech as the MaxAB-Wasoko group recalibrates across African markets.

The incident has raised serious questions about hiring and offboarding protocols within Africa’s rapidly expanding fintech sectors.

Their days of flying under the tax radar are over.

The Ethiopian Startup Proclamation defines a startup as a tech-based company less than three years old with annual gross revenues below 5 million birr (about $38,000 at today’s exchange rate).