Socium, founded in 2021 by Samba Lo and Serigne Seye, provides payroll, recruitment and workforce management software to businesses across 21 Francophone African countries.
As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
Temu’s expansion comes less than a year after Jumia Technologies AG, often dubbed the “Amazon of Africa,” shut down operations in South Africa and Tunisia.
Socium, founded in 2021 by Samba Lo and Serigne Seye, provides payroll, recruitment and workforce management software to businesses across 21 Francophone African countries.
Sixteen months later, on a hot July day in 2026, Egypt's finance minister, Ahmed Kouchouk, returned to a company whose public frustration had once laid bare the country's industrial bureaucracy.
