The YC-backed startup is pursuing a dual strategy: embedding financial services for mom-and-pop shops while also offering its fintech infrastructure to other businesses.
The online grocer recently secured $10m from the European Bank for Reconstruction and Development to fuel its expansion into financial services and new cities.
Sixteen months later, on a hot July day in 2026, Egypt's finance minister, Ahmed Kouchouk, returned to a company whose public frustration had once laid bare the country's industrial bureaucracy.
The new virtual asset rules demand high capital, local custody, and bank-held reserves - creating a moat that traditional lenders are perfectly positioned to fill.
