While the spotlight often shines on headline-grabbing mega-rounds, the bedrock of Africa’s rapidly growing startup ecosystem lies in the consistent flow of smaller (or missed bigger rounds), yet equally vital, investments. This month’s edition of the African Startup Deal Tracker delves into these under-the-radar transactions, encompassing pre-seed funding, angel investments, and strategic acquisitions that collectively paint a picture of sustained growth and investor confidence across the continent. These deals, spanning diverse sectors from agri-tech to legal tech, highlight the ingenuity of African startup founders and the breadth of opportunities being seized.

Here’s a closer look at the notable under-the-radar investment activity we’re tracking this month:

Yazi

• Investment: First Institutional Funding round (Undisclosed amount).
• Investor(s): Led by 3 Capital Ventures.
• Sector/Focus: AI Research / Customer Insights. A WhatsApp-based platform that uses AI to conduct research via messaging, reaching audiences that lack stable broadband or email.
• Country of Operation: South Africa (Cape Town HQ); 65% of revenue comes from international markets.
• Purpose: To accelerate expansion and reinforce its position as a pioneer in WhatsApp-native research. The funding follows a four-year “survival” journey involving multiple service shutdowns by Meta.

Weego

• Investment: $1.1 million.
• Investor(s): Azur Innovation Fund.
• Sector/Focus: Smart Mobility / MaaS (Mobility as a Service). An intelligent travel platform that unifies public and private transport (buses, trams, taxis) into a single interface for real-time trip tracking.
• Country of Operation: Morocco and Senegal.
• Purpose: To accelerate the deployment of its multimodal platform in Morocco and initiate expansion across Africa, Europe, and the Middle East. It also aims to scale B2B solutions for employee transport optimization.

Zuba

• Investment: Seed Round (Undisclosed amount).
• Investor(s): EWOR, Digital Currency Group, Triple A Capital, Raba, Digital Space Ventures, Evertrue Capital, Entourage, Backbone VC, and scouts from Sequoia, a16z, and Index Ventures.
• Sector/Focus: Fintech / Blockchain Infrastructure. Uses stablecoin-native rails to enable instant, borderless money movement. The platform allows businesses to collect local currency and clear cross-border payments via USD Stablecoins.
• Country of Operation: Global (Focus on African corridors).
• Purpose: To build out stablecoin-native payment rails that make money movement accessible for businesses and individuals worldwide.

ELDO

• Investment: Seed Round.
• Investor(s): Future Africa.
• Sector/Focus: Cleantech / Energy Management. A distributed utility platform that helps commercial and industrial (C&I) businesses monitor and reduce electricity costs through real-time analytics.
• Country of Operation: South Africa (Johannesburg HQ).
• Purpose: To help businesses gain visibility into energy usage and make data-driven decisions to lower expenses and carbon footprints.

Tri

• Investment: Seed Round.
• Investor(s): Future Africa.
• Sector/Focus: E-Mobility / Logistics. Provides affordable electric 3-wheelers to professional drivers via a lease-to-own scheme.
• Country of Operation: Tanzania (Dar es Salaam).
• Purpose: To lower entry barriers for asset ownership for drivers while providing zero-emission transport solutions and remote fleet management tools.

Brownie Points

• Investment: Later Stage VC (In Progress).
• Investor(s): VestedWorld.
• Sector/Focus: Social Impact / CSR Tech. A platform (founded in 2015) that helps organizations manage and measure social impact and employee volunteering.
• Country of Operation: South Africa.
• Purpose: Continued growth and platform scaling under the guidance of VestedWorld.

Acquisitions

Converted / Mitcha (Acquisition)

• Deal Type: Strategic Acquisition.
• Acquirer: Converted (US-based AI Adtech company).
• Target: Mitcha (Egyptian e-commerce platform for local designers).
• Sector/Focus: Adtech / E-commerce. Integrating designer community data into an AI-driven advertising ecosystem.
• Country of Operation: Egypt / USA.
• Purpose: To integrate Mitcha’s data into Converted’s system to launch “Converted Orders,” a product that links digital ad spending directly to verified sales and revenues rather than just clicks. Mitcha founder Hilda Luca joins Converted as Partner and Executive Director for regional expansion.