The North African mobility landscape is shifting from ride-hailing wars to efficiency-first logistics. Moroccan startup Enakl has announced the closing of a $2.3m Seed funding round, finalized in late 2025. This follows a $1.4m pre-seed round in 2024, bringing the company’s total funding to $3.7m.
The round was led by a consortium of Moroccan and international backers. New investors include Azur Innovation Fund, Witamax, and MFounders, while existing shareholders Catalyst Fund and Digital Africa doubled down on their initial investments.
Moving beyond the “private car” model
Founded in 2022 by Samir Bennani and Charles Pommarède, Enakl isn’t trying to be the next Uber. Instead, it is targeting the structural inefficiency of home-to-work commutes in Morocco’s densely populated urban centers.
The company’s core value proposition lies in its proprietary technology — developed over 18 months of R&D — which designs and operates flexible, shared transport networks. By using algorithms to optimize routes and vehicle occupancy in real-time, Enakl aims to provide a middle ground between expensive private taxis and the often rigid, over-capacity public bus lines.
Bridging the gap to the public sector
While many mobility startups struggle to find a seat at the table with government authorities, Enakl has managed to breach the public-sector barrier. In 2025, the startup secured a pilot contract with the Casablanca–Settat Region, a move that signals a growing appetite from Moroccan regulators for tech-driven infrastructure solutions.
“Enakl addresses a structural challenge in mobility and fleet optimization,” says Adnane Filali, Managing Partner at Azur Innovation Fund. For investors, the appeal lies in the startup’s dual-track approach: serving private corporations looking to transport employees and partnering with public actors to enhance municipal transit.
The pivot to SaaS
The fresh capital is earmarked for a strategic shift in Enakl’s business model. While the company currently operates as a service provider, it is preparing to launch a Software-as-a-Service (SaaS) offering.
This product will allow large corporations and third-party transport operators to license Enakl’s optimization software to manage their own fleets. This transition toward a high-margin software model is a classic move for mobility startups looking to scale without the heavy capital expenditure of owning or leasing thousands of vehicles.
The $2.3m will be deployed across three key areas:
- Commercial Expansion: Scaling the sales team to capture more B2B corporate accounts.
- SaaS Launch: Finalizing the software platform for external operators.
- New Fleet Models: Testing varied ride-pooling configurations to improve vehicle density.
What’s Next?
Enakl is operating in a high-stakes environment where decarbonization and urban congestion are no longer just “nice-to-have” metrics but economic imperatives. By focusing on shared mobility rather than individual transit, the startup aligns itself with the ESG (Environmental, Social, and Governance) goals of large Moroccan firms and the regional government.
The main hurdle will be the pace of adoption. While the software-led model is more scalable, the traditional transport sector in North Africa is notoriously slow to digitize. However, with the backing of both institutional investors and regional authorities, Enakl is well-positioned to turn its pilot projects into a national standard.