Suplyd, the Cairo-based digital procurement platform for the restaurant industry, has raised $2m in a pre-Series A funding round. The company plans to use the capital to expand its services beyond logistics and distribution into a broader operational toolkit for restaurant management.
The round was led by pan-African VC firm 4DX Ventures, alongside Egypt-based Camel Ventures and MENA-focused Plus VC. Seedstars and other existing investors also participated.
Founded in 2022 by Gohar Said, Suplyd digitises the supply chain for small and medium-sized restaurants in Egypt’s sprawling food and beverage sector. The platform replaces the traditional, fragmented system of daily phone calls to multiple vendors with a single digital interface for ordering and inventory management.
The company operates in Egypt’s Hotels, Restaurants, and Catering (HORECA) market, which is valued at an estimated $10bn. This market is characterised by opaque pricing, unreliable deliveries, and significant administrative burdens for restaurant owners, issues Suplyd aims to solve.
Beyond logistics
Since its $1.6m pre-seed round in 2022, Suplyd reports it has grown the number of restaurants it serves and the value of goods handled by nearly twentyfold, now serving over 5,000 customers.
The new funding is earmarked to evolve the platform from a pure procurement tool into what the company hopes will become a comprehensive operating system for restaurants. This involves developing new service verticals and operational tools to simplify backend management, though the company has not yet detailed what these new services will entail. The move suggests a strategy to layer higher-margin software and financial services on top of its lower-margin distribution business.
“What started as a bold idea is now powering thousands of restaurants every day,” said Gohar Said, founder and CEO of Suplyd. “We didn’t just witness the industry’s digital transformation. We helped lead it. And we’re just getting started.”
Investor conviction
Investors are backing Suplyd’s potential to become a key infrastructure player in the regional food and beverage industry.
“Suplyd’s digital procurement platform serves the long tail of restaurants that are often overlooked,” said Peter Orth, Partner at 4DX Ventures. “Their early traction, strong supplier relationships, and diversified revenue streams reinforced our conviction.”
Orth’s mention of “diversified revenue streams” indicates that the company may already be generating income from sources other than a simple commission on goods sold, a key step in building a sustainable B2B marketplace.
Hasan Haider, founder and managing partner at Plus VC, added: “Suplyd has become a key enabler in the digital transformation of Egypt’s F&B sector, turning a once fragmented procurement process into a streamlined, tech-driven solution.”
What’s next?
Suplyd will use the fresh capital to accelerate product development and expand its operational footprint within Egypt. The company aims to leverage its existing user base and high digital adoption rate to roll out new features with minimal friction, helping restaurant operators reduce waste and improve cost efficiency through data analytics and a complete digital audit trail.