Dabchy, the pioneering circular e-commerce marketplace for fashion and second-hand goods in the Middle East and North Africa (MENA), has successfully closed a seven-figure pre-Series A funding round. This strategic investment positions the Tunisian startup for accelerated growth as it seeks to expand its footprint across the region and diversify its product offering.
The funding round was led by Janngo Capital, a leading technology venture capital fund focused on driving gender equality in Africa. Janngo Capital, which recently received backing from Tunisian fund of funds Anava, was joined by key strategic co-investors, including US-based firms Renew and Village Capital. Several high-profile business angels, including the founders of Tunisia’s AI powerhouse InstaDeep, also participated in the round.
The investment underscores the growing importance of circular economy models in the fashion industry, particularly in emerging markets. In Tunisia, the clothing sector contributes approximately 20% of GDP, with 80% of jobs in the industry held by women. “Dabchy is a true pioneer in the sustainable transformation of the clothing sector, accelerating its growth while improving economic, social, and environmental impact,” said Fatoumata Bâ, Founder and Executive Chairwoman of Janngo Capital. “We are proud to lead this round of funding to help Dabchy strengthen its position as a leader in Tunisia’s circular economy and expand into Egypt and beyond.”
With second-hand clothing accounting for 80% of apparel and footwear purchases across Africa, demand for trusted and efficient platforms is on the rise. However, finding high-quality, pre-owned items remains a challenge. Dabchy addresses this gap by offering a seamless digital thrifting experience accessible via mobile devices. Since its inception in 2016, the platform has grown to 1.3 million users in Tunisia — more than 10% of the country’s population — demonstrating a clear appetite for sustainable and affordable fashion.
The fresh capital injection will enable Dabchy to fast-track its geographic expansion into North Africa and the Middle East by 2026. Additionally, the company plans to enrich its product offering, expanding beyond fashion to include new lifestyle categories such as home goods, sports equipment, books, and games. Dabchy has also introduced “Dabchy Men,” catering to the increasing demand for second-hand men’s fashion.
“We are thrilled by the confidence our investors have placed in us,” said Ameni Mansouri, CEO and Co-Founder of Dabchy. “This funding will help us accelerate our growth, enhance user experience, and solidify our presence in North Africa and the Middle East. Our mission is clear: to revolutionize circular e-commerce by integrating sustainability with strong financial performance.”
Investor Ashley Maddox emphasized the transformative potential of the platform. “Dabchy is making second-hand fashion seamless, digital, and enjoyable. Its rapid adoption proves that consumers are eager for a smarter, simpler way to shop. At the heart of this success is Ameni Mansouri, a visionary entrepreneur reshaping how fashion is bought and sold. I have no doubt that Dabchy will dominate North Africa and the Middle East.”
Dabchy’s innovative model has resonated with both consumers and investors. Its success in Tunisia highlights the startup’s ability to scale marketing, logistics, and technology operations effectively. The platform’s circular economy approach aligns with global sustainability trends while offering an attractive investment proposition.
The company is also focused on enhancing logistics and transaction security to improve customer experience. Optimizing supply chains and expanding partnerships with local and regional delivery providers will be crucial as Dabchy scales operations across new markets.
Dabchy’s recent expansion into new product categories marks a significant step in its evolution. The launch of these verticals on February 10 saw immediate traction, with over 900 items added within the first 24 hours — demonstrating strong community engagement and demand for second-hand goods beyond fashion.
Ameni Mansouri, recognized by Forbes Middle East’s “30 Under 30” in 2019, continues to position Dabchy at the forefront of responsible consumption and digital commerce in the region. “This is not just about buying and selling — it’s about creating a space for exchange and innovation, where sustainability meets convenience,” Mansouri said.
After nearly a decade of operations, Dabchy is entering a new phase of growth, with ambitions to redefine second-hand retail in MENA. As it expands its footprint, the company remains committed to delivering a trusted, community-driven platform that empowers consumers to make sustainable shopping choices.
With a proven track record and growing investor confidence, Dabchy is well on its way to becoming the leading circular e-commerce platform in North Africa and the Middle East — setting a new standard for how fashion and lifestyle goods are bought and sold in the region.