Tunisian fintech startup EasyBank has secured an investment of 1.2 million Tunisian dinars ($370,000) to fuel its ambitious expansion plans across the Middle East, North Africa, and France. The company, which aims to democratize access to financial services through innovative digital solutions, plans to use the funds to enhance its platform and broaden its reach in underserved markets.
Founded in 2023 by a team of fintech entrepreneurs and experts, EasyBank is led by CEO Mohamed Khelifi. The startup’s mission is to simplify banking products and make financial services more accessible, particularly for individuals and businesses that face barriers to traditional banking. By leveraging advanced artificial intelligence (AI), EasyBank offers personalized financial advice and streamlines loan eligibility assessments, aiming to reduce the complexity and time associated with accessing credit.
“Our goal is to bridge the gap between traditional banking and the digital economy,” said Khelifi. “With this investment, we are well-positioned to scale our operations and bring our solutions to new markets, ensuring that more people can benefit from transparent and efficient financial services.”
EasyBank’s platform is designed to address the challenges faced by unbanked and underbanked populations, particularly in regions where access to traditional financial institutions is limited. The company’s AI-driven tools analyze user data to provide tailored financial recommendations, simplifying the process of applying for loans and accessing other banking services.
The startup’s approach aligns with broader trends in the fintech sector, where digital solutions are increasingly being used to address financial inclusion gaps. According to the World Bank, approximately 1.4 billion adults globally remain unbanked, with a significant proportion concentrated in Africa and the Middle East. EasyBank’s expansion into these regions could play a role in reducing this figure, though the company faces competition from established players and other emerging fintech startups.
The $370,000 investment will support EasyBank’s entry into new markets, with a focus on the Middle East, North Africa, and France. These regions represent significant opportunities for growth, given their large unbanked populations and increasing adoption of digital financial services.
In North Africa, where fintech adoption is gaining momentum, EasyBank aims to capitalize on the region’s growing tech-savvy population. Meanwhile, its plans for France reflect the country’s status as a hub for fintech innovation and its sizable North African diaspora, which could benefit from cross-border financial services.