Fuzé Digital Africa has officially welcomed Trenderz, an innovative Ivorian AdTech startup, into its investment portfolio, marking a significant milestone in the push for accessible digital marketing solutions across the continent. Trenderz aims to empower small and medium-sized enterprises (SMEs) in Côte d’Ivoire by optimizing their online presence and facilitating influencer marketing initiatives that have historically been out of reach for many businesses.
Founded this year, with the mission to enhance workforce management while enabling workers to build digital career identities, Trenderz is poised to provide tools that not only help SMEs improve visibility but also grant their employees access to essential financial services and social benefits. Kim Tran, Co-Founder and CEO of Trenderz, expressed enthusiasm about the partnership, stating, “Joining the Fuzé portfolio is a real milestone for Trenderz. Digital Africa’s vision of supporting African innovation resonates deeply with our mission of making influencer marketing accessible in Africa. Their support goes beyond funding; it’s a true collaboration to develop a strong and inclusive digital ecosystem. This partnership inspires us to dream bigger and act with even greater determination.”
Influencer marketing is increasingly becoming an essential lever for the visibility of African businesses. However, as noted by Adam Ly, a VC Associate at Digital Africa, the market remains largely unstructured, creating barriers for companies looking to leverage this powerful marketing tool. “Trenderz simplifies and centralizes all aspects of collaboration: contracting, content validation, payment, and results tracking,” he explained. By integrating Trenderz into its portfolio, Fuzé Digital Africa is backing a passionate team that aims to provide African companies the visibility they deserve in an increasingly competitive digital landscape.
Fuzé Digital Africa’s investment program, supported by Proparco, aims to provide startups with essential resources to drive technological solutions for economic development across Africa. The program features a tiered investment structure designed to cater to various stages of startup growth, offering ideation tickets of €20,000, follow-on tickets of €30,000, and cumulative tickets of €50,000. This structured approach ensures that emerging companies like Trenderz receive the tailored support they need to accelerate their development and expand their impact.
For entrepreneurs and startups passionate about Africa’s potential, Fuzé Digital Africa is currently inviting applications for its investment program through its website, fuze.digital-africa.co. This initiative represents a valuable opportunity for innovators looking to make a significant difference in Africa’s economic landscape, providing the necessary backing to nurture the next wave of technological advancements on the continent.