Fintech firm Ukheshe has officially rebranded to EFT Corporation following its acquisition of EFT Corporation in January, marking a new era for the company. The combined entity will leverage the strengths of both businesses to offer innovative payment solutions to a broader market, solidifying its position in the digital payments landscape.
The move comes after Ukheshe acquired 100% of EFT Corporation from its parent company, Loita Transaction Services. The merged entity will operate under the EFT Corporation name, combining Ukheshe’s technological prowess with EFT Corporation’s extensive market reach and deep industry expertise.
Clayton Hayward, Group CEO of the merged companies, stated, “We are incredibly proud of all Ukheshe has achieved. This rebrand marks the beginning of a new era of growth and possibilities for us as EFT Corporation.” Hayward emphasized the company’s vision of creating a seamless and interconnected digital payment landscape that empowers individuals and businesses to thrive in the digital economy.
EFT Corporation is well-positioned for growth, boasting a robust technological infrastructure and deep market insights. It aims to expand its footprint across Africa and beyond through strategic partnerships and continuous innovation. The company is committed to driving financial inclusion in key markets and simplifying banking innovation through its comprehensive suite of payment solutions.
Stephen Enderby, founder and CEO of EFT Corporation, expressed excitement about the merger, saying, “Under one identity, we can deliver even greater value to our clients and push the boundaries of what’s possible in the industry. EFT Corporation’s products and expertise help to make banking innovation simpler.”
Ukheshe, founded in 2018, has established a significant presence in the African fintech sector, serving banks, fintech firms, telecommunications companies, billers, merchants, and millions of digital wallets and apps. The acquisition of Oltio in 2020 and its subsequent rebranding to Scan-to-Pay in 2023 further demonstrates the company’s commitment to democratizing digital payments and enhancing the customer experience.
With this rebranding, EFT Corporation is poised to become a major player in the global fintech arena, driving financial inclusion and shaping the future of digital payments. The company’s focus on innovation, strategic partnerships, and expanding market reach will undoubtedly contribute to its continued success.