QuestionPro, a leading global provider of online survey and research services, has announced its acquisition of Cmiles CX, a prominent Egyptian company specializing in 360° customer experience (CX) and feedback-tracking solutions. This strategic move marks QuestionPro’s entry into the Egyptian market and strengthens its commitment to providing seamless omni-channel customer experiences.
Cmiles CX is known for its innovative use of kiosks to gather real-time customer feedback at physical touchpoints, offering valuable insights into customer interactions. By integrating Cmiles CX’s advanced solutions with QuestionPro’s robust platform, the combined offering aims to revolutionize CX management and feedback solutions, bridging the gap between digital and physical channels.
The acquisition empowers QuestionPro’s clients to track, analyze, and improve customer interactions more effectively through branded kiosks that capture real-time feedback. This enhanced capability provides a more holistic view of the customer journey, leading to improved customer satisfaction and loyalty.
Vivek Bhaskaran, Founder & CEO of QuestionPro, commented on the acquisition, stating, “Our goal has always been to help businesses understand and improve their customer interactions. With Cmiles CX’s innovative kiosk technology, we can capture real-time feedback at physical touchpoints, creating a seamless Omni-channel CX solution.”
The online survey software market is projected to grow significantly in the coming years, driven by factors such as the increasing importance of data-driven decision-making, digital transformation across industries, and a heightened focus on customer experience. This acquisition positions QuestionPro to capitalize on this growth by offering a comprehensive suite of CX solutions.
Ahmed Hamdy, CEO of Cmiles CX, expressed his enthusiasm about the partnership, stating, “Our combined expertise and technology will streamline feedback processes, enhance customer satisfaction, and provide deeper insights into customer journeys by integrating digital and physical touchpoints. We are excited to join forces with QuestionPro and bring our innovative solutions to a wider audience.”
This acquisition of Cmiles CX represents a significant milestone for QuestionPro as it expands its global presence and strengthens its capabilities in delivering exceptional omni-channel customer experiences. The company is eager to leverage this opportunity to positively impact customers across Egypt and the broader region.