On June 10, 2025, the Bank of Ghana (BoG) issued a stern notice: “Caution on Unlicensed Digital Platforms.” It called out YellowPay — a stablecoin-powered payment offering promoted by Yellow Card Financial Inc.
As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
Temu’s expansion comes less than a year after Jumia Technologies AG, often dubbed the “Amazon of Africa,” shut down operations in South Africa and Tunisia.
As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
