Whether you’re a fintech in Lagos, an e-commerce platform in Cairo, or a SaaS company in Cape Town, understanding these key trademark rules could mean the difference between scaling smoothly and facing a legal roadblock.
InstaPay, launched in April 2022 by the Egyptian Banks Company (EBC), the technological arm of the Central Bank of Egypt (CBE), quickly gained traction, amassing a user base of 12 million by the end of 2024.
The announcement comes just days after Launch Base Africa published a detailed report on the NSIA’s cautious relationship with Nigeria’s startup ecosystem.
