The startup specializes in providing advanced AI software designed to enhance financial decision-making processes, including credit scoring, cross-selling, dynamic pricing, and electronic Know Your Customer/Business (eKYC/eKYB) procedures.

In a subsequent funding round in September 2023, HUB2 received a €1.25 million equity investment from ESSOR PME La Réunion.

The company aims to bolster its financing portfolio to a substantial $1 billion by the year’s end.

Cartona’s asset-light approach has allowed them to scale rapidly, as evidenced by their annualized gross merchandise volume (GMV) increasing from EGP 2.3 billion ($120 million) in 2022 to EGP 10 billion ($210 million) currently. This scalability is appealing to investors seeking high-growth potential.