The launch of localized services is expected to significantly increase this number, providing Moroccan businesses with access to the world’s largest business-to-business (B2B) marketplace, which boasts 47 million active users globally.
With SMBs comprising a significant portion of the economy in Morocco and Francophone Africa, access to credit remains a critical bottleneck for growth.
In early 2024, Ciwara Capital made its first direct investment outside Mali, backing LafricaMobile (LAM), a Senegal-based multi-channel digital communications platform.
Non-profits backing African startups have predominantly focused on energy, agritech, and fintech, though other sectors are increasingly gaining attention.
A Toyota-backed fund, an Abu Dhabi sovereign investor and a Hong Kong merchant bank sat at the centre of August's largest African-linked funding round. None of them was there by accident.