In a move set to bolster its digital marketing offerings, South Africa’s leading digital marketing agency, Ruby Digital, has announced the acquisition of WeDev.Africa, a web development company. Financial terms of the deal were not disclosed.
The acquisition, seen by industry analysts as a significant development in the South African digital marketing landscape, underscores Ruby Digital’s commitment to innovation and its ongoing transformation in the field of artificial intelligence (AI).
Founded in 2011 by Justin Lester, Ruby Digital has established itself as a prominent player in the competitive digital marketing space, specializing in SEO, paid media, and content marketing. The company credits its relentless focus on excellence for its numerous accolades, including being ranked the top SEO agency in South Africa. Ruby Digital has also garnered recognition at international award ceremonies like the Global Digital Excellence Awards and garnered praise from industry giants like TechBehemoths and AdWorld Masters. This recognition has fostered trust with major corporations, including Fortune 500 brands.
Established in 2014, WeDev.Africa has carved a niche for itself in developing high-performing websites and robust website maintenance packages, specifically designed to empower business growth. The company is known for its commitment to delivering best-in-class technical expertise, making it a trusted partner for businesses seeking to strengthen their online presence.
Commenting on the acquisition, Ruby Digital’s founder and CEO, Justin Lester, expressed his enthusiasm. “Bringing WeDev.Africa into the Ruby Digital Group represents a significant step forward,” Lester said. “This acquisition allows us to not only expand our solutions portfolio but also enhance the way we support our clients’ online journeys. The establishment of RubyWeb, a subsidiary of RubyDigital.co.za, signifies our unwavering dedication to delivering exceptional service and exceeding client expectations.”
Industry analysts are watching with keen interest to see how this acquisition will shape the future of digital marketing in South Africa.