The North African mobility landscape is undergoing a fundamental shift. The era of high-burn ride-hailing wars is giving way to a new frontier: efficiency-first logistics. At the forefront of this movement is Enakl, a Moroccan startup that recently signaled its market dominance by closing a $2.3 million Seed funding round in late 2025.
With total funding now reaching $3.7 million — backed by a powerhouse consortium including Azur Innovation Fund, Witamax, MFounders, and returning investors Catalyst Fund and Digital Africa — Enakl is no longer just a “startup to watch.” It is a structural player in the region’s economic infrastructure.
Founded in 2022 by Samir Bennani and Charles Pommarede, Enakl has deliberately avoided the “Uber-clone” trap. Instead, they are dismantling the structural inefficiencies of the daily home-to-work commute in Morocco’s dense urban centers. By transforming the traditional “private car” model into a data-driven, shared network, they are solving a problem that is as much about social mobility as it is about transportation.
Launch Base Africa sat down with Co-Founder Charles Pommarede to discuss the “pragmatic scaling” philosophy that won over investors, the 15-year partnership behind the brand, and why the hardest models to build are often the most durable.
How did you meet the investors, and what excited them about investing in Enakl?
Our three new investors came through long-standing relationships and warm introductions. These were not one-off pitch meetings. In several cases, such as with Azur Innovation and Witamax, they had been following Enakl’s progress for months.
What ultimately convinced them was straightforward: we are solving a real, operational problem — helping commuters move daily in fast-growing cities. They saw clear early traction, paying clients, recurring revenue, and a team with prior entrepreneurial experience and deep market knowledge.
Importantly, they also recognised that shared mobility in Morocco and across Africa is not just a sustainability issue. It is a structural economic and social challenge, driven by strong and growing demand.
What does Enakl do, and what is the inspiration behind it?
Enakl designs and operates shared transport networks for companies and public-sector actors. We manage routing, optimisation, day-to-day operations, and reporting, allowing our clients to avoid the complexity of running transport systems themselves.
The inspiration came from everyday realities: long commutes, unsafe or informal transport options, empty seats, traffic congestion, and lost productivity. We built Enakl to make commuting simpler, safer, and more efficient, using data and real operational control.
How did you assemble the co-founders?
Samir Bennani and I have known each other for more than fifteen years.
We were first introduced while each of us was launching our own companies — Samir with Manavette, which is still operating, and me with Maroc Integration, which I later sold to the Anywr Group, where it also remains active. Over the years, we followed each other’s entrepreneurial journeys, advised one another, and built a strong personal and professional relationship. Enakl is the result of that long-term trust and shared experience.
We met our CTO, Ahmed Omrane, about six months after starting the project and invited him to join the team to lead the development of our technology.
What does competition look like?
Competition is highly fragmented.
On one side, there are traditional public transport operators, who often have limited technology and lack flexibility. On the other, ride-hailing companies offer an alternative, but they are expensive and not sustainable at large scale for structured commuting needs.
There is also a vast informal transport market. While widespread, it is often unsafe, uncomfortable, and unreliable — a major pain point for companies and public institutions.
Enakl sits between these options. We combine technology, data, and tightly controlled operations. That makes the model harder to build, but also more robust and defensible.
What challenges are currently facing startups like yours in Morocco, and what solutions do you propose?
Sales cycles with large corporates and public-sector actors can be long. Access to long-term capital is also a challenge, particularly for startups with operational components, not just pure software.
Our response is discipline: build real, recurring revenue early and maintain tight control over execution.
At a broader ecosystem level, stronger collaboration between corporates, public institutions, and local investment funds would significantly accelerate impact and make it easier for operational startups to scale.
What advice can you offer other founders based on your experience so far?
Focus on recurring revenue from the beginning.
Build relationships with investors before you need funding by sharing regular, transparent updates — this builds trust over time.
Above all, build something people are willing to pay for, even if it is not perfect at first.
What lies ahead for Enakl?
Enakl is focused on pragmatic scaling. We are expanding with existing clients, launching pilots with public-sector partners, and strengthening our technology and data layer.
Our objective is not growth at all costs. It is to build a durable company that improves daily mobility at scale in emerging urban environments.
