ORA Technologies, a Morocco-based superapp, has secured $1.9 million in a pre-Series A funding round led by local investment firms Witamax and Azur Innovation Management. This latest round brings the total funding raised by ORA Technologies to $4.4 million since its inception in 2023, reflecting growing confidence among local investors in the startup’s potential to drive digital and financial inclusion in Morocco.
The latest funding demonstrates the increasing support for homegrown Moroccan tech startups from domestic investors. With Witamax and Azur Innovation Fund joining its cap table, ORA Technologies is poised to accelerate the expansion of its offerings, including its financial services platform, ORA Cash, and the growth of its e-commerce and service marketplace, KooulMaroc.
Founded by Omar Alami in 2023, ORA Technologies has developed a mobile application that integrates peer-to-peer (P2P) transactions, an e-commerce platform, on-demand services, chat functionality, social networking, and a digital wallet. The startup aims to consolidate multiple services into a single platform to simplify digital transactions and enhance financial accessibility for Moroccan consumers.
The newly raised capital will be channeled towards expanding the market reach of KooulMaroc and scaling ORA Cash, the company’s mobile wallet solution. ORA Cash allows users to conduct instant money transfers, make digital payments via QR codes, and manage financial transactions through an intuitive interface available in five languages, including Darija, Morocco’s local dialect. The company highlights financial inclusion as a core objective, aiming to bridge gaps in access to digital payments for both consumers and merchants.
ORA Technologies’ approach aligns with Morocco’s broader push toward digital transformation, driven by government-led initiatives promoting financial inclusion and a shift towards a cashless economy. The startup’s rapid adoption, with over 300,000 downloads since its launch, signals strong demand for integrated financial and digital services in the country.
ORA Technologies has steadily gained investor backing over the past year. In its early stages, the company secured $1 million in a pre-seed round, followed by a $1.5 million seed round backed by Moroccan entrepreneurs. These funds were primarily used to launch ORA Cash, which was developed in collaboration with M2T, a subsidiary of Banque Centrale Populaire, one of Morocco’s largest financial institutions.
With ORA Cash, users can access digital financial services that were previously out of reach for many Moroccans, particularly underbanked communities. The platform enables seamless transactions, utility bill payments, phone top-ups, and cash withdrawals at over 5,000 partner agencies nationwide. Meanwhile, merchants benefit from reduced transaction costs and a broader customer base, reinforcing ORA’s role in Morocco’s digital economy.
The funding milestone comes at a time when Morocco is increasingly positioning itself as a rising tech hub in Africa. With a population of 40 million, a stable currency, and a growing ecosystem of competitive technology entrepreneurs, Morocco is attracting significant attention from investors and industry stakeholders. The country’s push for digital transformation, combined with an evolving regulatory landscape that encourages fintech innovation, creates an environment conducive to startups like ORA Technologies.
“With ORA Cash, we want to build a community of connected users capable of managing their finances with simplicity and modernity,” said founder Omar Alami. “This project, led by a passionate team, represents another step toward building a digital and inclusive Morocco, in line with national financial inclusion ambitions.”