Maxula Gestion, a Tunisian investment firm, has announced a fresh injection of capital into the country’s nascent startup scene, with a particular focus on sports technology. The firm’s “Start Up Maxula Seed Fund”, a FCPR (Fonds Commun de Placement à Risques) subscribed by ATB (Arab Tunisian Bank) and Assurance MAE (Mutuelle d’Assurances de l’Enseignement), has taken a 40 per cent stake in Perf Analysis Consulting, a newly established company aiming to revolutionise sports data analytics in the Maghreb and Middle East.
Perf Analysis Consulting, founded by Mohamed Ayachi, is developing an integrated platform designed to centralise the collection and analysis of sports data, providing athletes and coaches with comprehensive insights into performance. By combining tactical, physical, and technical analyses, the platform aims to modernise sports practices for both individual and team sports. The company plans to launch its first product in 2025, initially targeting football and rugby federations both domestically and internationally.
This investment marks the sixth portfolio company for the Start Up Maxula Seed Fund, which is designed to foster innovation within the Tunisian economy. The fund’s strategy focuses on supporting startups with strong growth potential and innovative business models, particularly those with a technological dimension. The fund typically intervenes to assist with patent exploitation, technical and economic feasibility studies, product development, and securing financing. Investments are targeted at companies no more than eight years old.
Maxula Gestion’s backing will enable Perf Analysis Consulting to complete its initial development phase. The investment aligns with Maxula Gestion’s broader ambition to revitalise Tunisia’s sports sector through innovation. The firm aims to democratise access to advanced technological tools, traditionally the preserve of elite sports organisations, by facilitating partnerships with smaller clubs through corporate social responsibility initiatives and securing sponsorships.
“This collaboration demonstrates Maxula Gestion’s commitment to driving innovation and promoting the Tunisian economy,” the firm said in a statement. “By creating synergies between advanced technology and local needs, we are actively contributing to a more dynamic and inclusive economic ecosystem.”
The Start Up Maxula Seed Fund, authorised by the Conseil du Marché Financier (CMF) in November 2018, has been actively investing in Tunisian startups. Previous investments include companies such as New Zen, MooMe, NextGen, Identity Online, Dynamic Rate Solutions, among others . The fund’s renewed activity in 2025 signals continued investment in the Tunisian startup landscape.