In a bid to revolutionize property management and unlock new revenue streams for property owners, Egypt-based proptech platform Nawy has announced the acquisition of ROA, a property management company known for its innovative approaches to rental development. This strategic move paves the way for the launch of “Nawy Unlocked,” a new service aimed at transforming underutilized or unfinished properties into income-generating assets.

Founded in January 2023, ROA has built a reputation for addressing a critical gap in Egypt’s real estate market: the untapped potential of underdeveloped properties. Many property owners face challenges managing these assets due to a lack of expertise, time, or resources. ROA’s comprehensive solutions streamline property renovations, finishing, and rental management, offering a hassle-free experience for landlords.

Nawy, Africa’s largest proptech platform, sees the acquisition of ROA as a natural extension of its mission to simplify real estate transactions for buyers, sellers, and investors. By integrating ROA’s expertise, Nawy aims to enhance its service portfolio and support property owners in maximizing their investments.

Nawy Unlocked leverages ROA’s proven strategies to deliver a suite of services designed to unlock the value of underutilized properties. The service focuses on key areas, including:

• Transforming semi-finished, unfurnished, or core-and-shell units into ready-to-rent properties.
• Handling everything from tenant acquisition to rent collection, ensuring a streamlined experience for landlords.
• Utilizing standardized materials and trusted contractors to deliver consistent, top-tier results.
• Offering to cover up to 50% of finishing costs through loans, which are recouped gradually from rental income.

According to Mahmoud Abdel Maqsoud, General Manager of Nawy Unlocked, “This acquisition represents a significant milestone for Nawy as we continue to innovate and expand our offerings. Through Nawy Unlocked, we combine ROA’s expertise with our commitment to excellence, providing property owners with a comprehensive, hassle-free solution that maximizes the potential of their investments.”

Nawy CEO Mostafa El Beltagy emphasized the transformative potential of the acquisition: “Nawy Unlocked represents a significant leap forward in our mission to revolutionize the real estate industry. By integrating ROA’s expertise into our platform, we’re setting a new standard for property management and rental solutions in Egypt.”

The launch of Nawy Unlocked builds on the platform’s previous initiatives, such as Nawy Shares and Nawy Now, which have redefined the real estate landscape by offering innovative solutions tailored to market needs.

Nawy’s move underscores a broader trend in Egypt’s real estate sector, where technology-driven platforms are playing an increasingly critical role in addressing inefficiencies and unlocking value. By combining ROA’s expertise with Nawy’s technological capabilities, the platform aims to enhance property management standards and offer scalable solutions for a rapidly evolving market.

As Egypt’s real estate sector continues to grow, Nawy’s acquisition of ROA signals a commitment to innovation and excellence, setting a benchmark for proptech-driven transformation.