Entilaq, a Cairo-based entrepreneurship support company, has announced its acquisition of a stake in Brotinni, a leading Egyptian startup specializing in advanced slaughterhouse technology and smart food solutions. This strategic investment aligns with Entilaq’s broader mission to foster innovation and drive technological advancements in the food sector, particularly through sustainable practices.
The partnership aims to bolster Brotinni’s growth trajectory within Egypt and explore opportunities in regional markets across the Middle East. Brotinni will leverage Entilaq’s business development and acceleration expertise to enhance its market presence and broaden its product reach, particularly within the meat and poultry sectors. This collaboration is expected to accelerate Brotinni’s expansion efforts and facilitate its entry into new market segments.
Founded in 2020 by entrepreneur Dalia Abu Omar, Brotinni is at the forefront of innovation in the food technology sector. The startup specializes in integrating industrial biotechnology and eco-friendly green technology into its operations. Brotinni’s solutions are designed to minimize reliance on environmentally harmful materials while ensuring the sustainability of food products, extending their shelf life to up to 14 days. The startup raised $600,000 in a seed funding round led by Innlife investments in 2022.
Entilaq, known for its role in reshaping Egypt’s entrepreneurship landscape, provides consulting services and capacity-building programs. The company’s acquisition of a stake in Brotinni reflects its commitment to supporting pioneering ventures that align with its goals of advancing technological innovation and sustainability in various industries.
Brotinni, founded in 2020 by Dalia Abu Omar, focuses on innovative food technology solutions specifically tailored for the meat and poultry industry. Omar, an Egyptian entrepreneur with a background in architecture and industrial biotechnology from the University of Manchester, established Brotinni with a vision to transform the production and distribution of meat and poultry. Her dedication to innovation and sustainability aims to address both environmental concerns and consumer needs with high efficiency.
The acquisition marks a significant milestone for Brotinni, positioning the startup for accelerated growth and expanded influence in the regional and global food technology markets.