More
    HomePartner ContentTicketmaster Acquires South Africa’s Quicket, Expanding African Live Events Reach

    Ticketmaster Acquires South Africa’s Quicket, Expanding African Live Events Reach

    Published on

    spot_img

    Ticketmaster, a global leader in ticket sales, announced its acquisition of Quicket, a prominent ticketing platform in Africa. This move aims to bolster the rapidly growing live events industry across the continent by combining Ticketmaster’s global expertise with Quicket’s regional knowledge.

    Since its 2022 entry into the South African market, Ticketmaster has established partnerships with major festivals, sports events, music venues, theaters, and other entertainment providers. Quicket, founded in 2011, has developed a self-service platform and event organizer tools that have become popular in South Africa and other African countries.

    The acquisition is expected to benefit event organizers of all sizes, from small clubs to large stadiums, by providing a wider range of ticketing solutions. Quicket’s expansion into Nigeria, Uganda, Kenya, Zambia, and Botswana, coupled with Ticketmaster’s global reach, will allow more African artists, promoters, and venues to connect with a broader audience.

    “Partnering with Quicket will supercharge our mission to elevate Africa’s dynamic live events to the global spotlight they truly deserve,” said Mark Yovich, President of Ticketmaster. “Together, we are igniting a new era of unparalleled growth for African entertainment.”

    James Tagg, Managing Director of Quicket, expressed his enthusiasm about the partnership, stating, “Partnering with Ticketmaster marks a landmark moment in connecting African artists to a global audience and enhancing the experience for local fans and promoters alike.”

    The collaboration is also expected to accelerate the adoption of digital ticketing technologies across the continent, including secure encrypted mobile tickets, further enhancing the overall experience for event attendees.

    The terms of the deal were not disclosed. Quicket will continue to operate as a standalone business under Ticketmaster’s ownership, with James Tagg remaining as Managing Director.

    Latest articles

    Baobab Network Kicks Off New Investment Round Backing Nigeria’s CreditChek

    Baobab Network’s backing reflects confidence in CreditChek’s ability to replicate the success of solutions like Nova Credit, which has tackled similar challenges for immigrants in the U.S.

    AfDB Backs New Funding Deal Targeting Battery-Energy Solutions in Africa

    The anchor commitment from PIDG was made through InfraCo, its investment arm, with concessional capital provided by PIDG Technical Assistance.

    Local Scores to Settle: Glovo Faces Rising Heat from Rival in Morocco

    The inquiry is not limited to Glovo’s market conduct.

    More like this

    Baobab Network Kicks Off New Investment Round Backing Nigeria’s CreditChek

    Baobab Network’s backing reflects confidence in CreditChek’s ability to replicate the success of solutions like Nova Credit, which has tackled similar challenges for immigrants in the U.S.

    AfDB Backs New Funding Deal Targeting Battery-Energy Solutions in Africa

    The anchor commitment from PIDG was made through InfraCo, its investment arm, with concessional capital provided by PIDG Technical Assistance.