More
    HomeEcosystem NewsLatest FundingEgyptian Digital Advertising Firm “dkilo” Secures $3.2M Funding to Expand Operations in...

    Egyptian Digital Advertising Firm “dkilo” Secures $3.2M Funding to Expand Operations in Saudi Market

    Published on

    spot_img

    Egyptian digital advertising company “dkilo” has announced securing $3.2 million in funding, marking a significant milestone in its journey towards expanding its operations, particularly in the Saudi Arabian market. The funding, distributed between equity investments and financing in a seed funding round, was facilitated by “ReviveLabs” via “Upturn Ventures” and was unveiled at the “Leap24” conference.

    The primary objective of this investment round is to bolster “dkilo’s” presence in Saudi Arabia, where it aims to revolutionize how brands engage with their target audience by employing dynamic advertising methods on the streets. By leveraging data-driven insights, the company intends to enhance the efficiency of advertising campaigns and maximize return on advertising spend for its clients.

    “ReviveLabs” anticipates that this partnership will create new avenues for e-commerce entrepreneurs to heighten brand visibility and enhance audience conversion rates through strategic advertising placements.

    Established in 2021, “dkilo” offers advertisers a digital platform to optimize their campaigns while capitalizing on traditional outdoor advertising mediums such as billboards. Additionally, the company utilizes innovative approaches like mobilizing advertisements through individuals during their daily activities, whether by backpacks or vehicles, providing an opportunity for participants to earn additional income.

    With plans to strengthen its foothold in the Saudi market, “dkilo” aims to scale its operations and serve a broader clientele base. The company is committed to continuous technological advancements to cater to evolving customer needs and deliver more effective advertising solutions.

    Moreover, “dkilo” is actively seeking strategic partnerships within the digital advertising sector to foster knowledge exchange, drive innovation, and solidify its position as a frontrunner in the regional market.

    The latest funding round underscores the significance of “dkilo’s” expansion strategy and reaffirms investors’ confidence in its business model. It is anticipated that this influx of capital will not only support the company’s growth trajectory but also fortify its standing in the competitive digital advertising landscape, ensuring sustainable long-term success.

    Charles Rapulu Udoh is a Lagos-based lawyer, who has several years of experience working in Africa’s burgeoning tech startup industry. He has closed multi-million dollar deals bordering on venture capital, private equity, intellectual property (trademark, patent or design, etc.), mergers and acquisitions, in countries such as in the Delaware, New York, UK, Singapore, British Virgin Islands, South Africa, Nigeria etc. He’s also a corporate governance and cross-border data privacy and tax expert. As an award-winning writer and researcher, he is passionate about telling the African startup story, and is one of the continent’s pioneers in this regard.

    Latest articles

    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.

    Nigeria’s BFREE Raises $3M to Unlock New Frontier in Distressed Loan Portfolio Financing

    BFREE is turning what has long been considered a dead-end in African finance — non-performing loans — into a viable, tech-powered asset class.

    Inside the Fintech That’s Quietly Built Africa’s Largest Smartphone Assembly Line

    It’s a playbook that echoes India’s feature phone revolution of the early 2000s — except with embedded finance at the core rather than cheap calls.

    Network International and Magnati Merge to Form $400bn African-Middle East Fintech Giant

    The new company will serve more than 250 financial institutions, 240,000 merchants, and 20 million cardholders in over 50 markets.

    More like this

    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.

    Nigeria’s BFREE Raises $3M to Unlock New Frontier in Distressed Loan Portfolio Financing

    BFREE is turning what has long been considered a dead-end in African finance — non-performing loans — into a viable, tech-powered asset class.

    Inside the Fintech That’s Quietly Built Africa’s Largest Smartphone Assembly Line

    It’s a playbook that echoes India’s feature phone revolution of the early 2000s — except with embedded finance at the core rather than cheap calls.