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    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
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    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.

    The Legal Booby Traps That Sink Early-Stage Startups

    What advising dozens of African and global founders has taught me about the hidden legal pitfalls startups can't afford to ignore.

    Where the Money’s Going: What Investors Are Backing Outside Africa’s ‘Big Four’ in 2025

    North Africa — especially Morocco and Tunisia — is becoming a testing ground for AI, vertical SaaS, and bundled apps.