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    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
    Partner Content

    The Dangers of Drifting Through Business Without Intention — Lessons from the ‘Inner Game of Entrepreneurship’ Workshop

    “Where your focus goes, your energy flows.”
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    MaxAB-Wasoko Winds Down E-commerce in Morocco as Fintech Becomes Core

    As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
    Partner Content

    The Dangers of Drifting Through Business Without Intention — Lessons from the ‘Inner Game of Entrepreneurship’ Workshop

    “Where your focus goes, your energy flows.”
    Corporate Governance Forum

    The Legal Booby Traps That Sink Early-Stage Startups

    What advising dozens of African and global founders has taught me about the hidden legal pitfalls startups can't afford to ignore.
    Analysis & Opinions

    Where the Money’s Going: What Investors Are Backing Outside Africa’s ‘Big Four’ in 2025

    North Africa — especially Morocco and Tunisia — is becoming a testing ground for AI, vertical SaaS, and bundled apps.

    Disrupting Norms, Amplifying Ambitions: Experience the Pulse of African Startups, Innovation and Entrepreneurship at Launch Base Africa!

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