The initiative is aimed at attracting both national and international players in the venture-building ecosystem, including incubators and accelerators, to support Moroccan startups through a range of services.
The Khenissi brothers, both of whom have backgrounds in global banking and technology, saw an opportunity to address the complexities of cross-border money transfers.
In 2023, remittances from Moroccans living abroad reached a record €10.71 billion, with France, Spain, Saudi Arabia, and Italy being key sending countries.