Under POPIA, companies found to have breached data protection rules face severe penalties, including fines of up to R10 million (roughly $550,000) or prison sentences of up to 10 years.

The platform has become a critical asset for hoteliers across more than 30 countries, generating over $100 million in direct revenue since its launch.

The platform boasts over one million cash points of sale, contributing to a 25% increase in payment conversion rates. Encouraged by these results, the company is now planning to open this payments solution to external merchants, with a potential launch before Christmas 2024.

In a major boost for the Moroccan tech ecosystem, KWIKS, an artificial intelligence (AI)-driven...