In a subsequent funding round in September 2023, HUB2 received a €1.25 million equity investment from ESSOR PME La Réunion.

The company aims to bolster its financing portfolio to a substantial $1 billion by the year’s end.

Cartona’s asset-light approach has allowed them to scale rapidly, as evidenced by their annualized gross merchandise volume (GMV) increasing from EGP 2.3 billion ($120 million) in 2022 to EGP 10 billion ($210 million) currently. This scalability is appealing to investors seeking high-growth potential.

Kenya’s high WhatsApp penetration, with 97% of internet users utilizing the platform according to a 2022 survey, has been a catalyst for Sukhiba’s growth.