Cameroon now accounts for over 70% of mobile money transactions in Central Africa. According to BEAC, it processed more than €90bn in mobile money transactions in 2022 alone.
Temu’s expansion comes less than a year after Jumia Technologies AG, often dubbed the “Amazon of Africa,” shut down operations in South Africa and Tunisia.
Cameroon now accounts for over 70% of mobile money transactions in Central Africa. According to BEAC, it processed more than €90bn in mobile money transactions in 2022 alone.
As more startups layer financial services onto distribution networks, the message is clear: surviving Africa’s B2B e-commerce crunch may hinge less on moving goods, and more on financing them.
