In a continent where fintech innovation is rapidly reshaping financial services, Morocco’s Attijariwafa Bank is positioning itself as a key enabler of Africa’s digital transformation. Through its venture capital arm, Attijariwafa Ventures, the banking giant is investing in high-potential startups, fostering open innovation, and expanding its digital footprint across the continent.
With over a century of operations, Attijariwafa Bank is Morocco’s largest financial institution and the third-largest banking group in Africa. But as digital disruption accelerates, the bank is shifting focus — not just to adapt, but to lead.
To that end, Attijariwafa Bank has launched multiple initiatives:
- Attijariwafa Ventures, a strategic investment fund targeting fintech startups across Africa launched in 2023.
- An open innovation program that partners with startups to co-develop solutions.
- An AI center dedicated to implementing machine learning and data-driven banking solutions.
How Attijariwafa Ventures Operates
Launched in partnership with the bank’s insurance arm Wafa Assurance, Attijariwafa Ventures takes minority stakes in fintech startups without demanding exclusivity — a model designed to give founders flexibility while securing strategic partnerships.
The fund has already made notable moves. In February, it participated in an $8 million seed round for Ghana’s Affinity Africa, a digital banking platform focused on financial inclusion. The investment, led by Grazia Equity and BACKED VC, signals Attijariwafa’s pan-African ambitions.
“The group’s ambition is clear: we must be a digital leader wherever we operate,” said Ismail Douiri, the bank’s Deputy CEO.
Attijariwafa Bank’s African presence — spanning Senegal, Tunisia, Egypt, and beyond — gives its fintech investments an immediate scaling advantage. Successful solutions tested in Morocco can be rolled out across its subsidiaries.
For example, the bank’s Jibi mobile wallet, launched by its subsidiary Wafacash, has already attracted 2 million users in Morocco, offering microloans, savings, and insurance products. Similar digital wallets are now being introduced in Mauritania and other markets.
“Scale is essential for fintech success,” said Douiri. “Our footprint allows us to deploy innovations rapidly while adapting to local needs.”
Despite its aggressive push, Attijariwafa Bank faces stiff competition. South Africa’s Standard Bank, Nigeria’s Flutterwave, and Egypt’s Fawry are also vying for dominance in Africa’s fintech space. Meanwhile, mobile money giants like Kenya’s M-Pesa continue to dominate East Africa.
Still, Attijariwafa’s hybrid approach — combining venture investments, in-house innovation, and cross-border synergies — gives it a unique edge.
As Africa’s fintech ecosystem matures, Attijariwafa Ventures plans to deepen its investments, particularly in payments, lending, and insurtech. The bank is also expanding its Digital Center in Senegal, Tunisia, and Egypt to accelerate innovation.
For now, the message is clear: Attijariwafa Bank isn’t just adapting to Africa’s digital revolution — it’s helping to shape it.
Editor’s Note (April 10, 2025 | 4:30 PM GMT+1):
Attijariwafa Ventures announced a strategic partnership with UM6P Ventures, the investment arm of Morocco’s Mohammed VI Polytechnic University. The collaboration will focus on joint investments in fintech, insurtech, deeptech and greentech startups across Africa.
“The partnership with UM6P allows us to bridge academic research with financial innovation,” said Hamza Mikou, Managing Director of Attijariwafa Ventures. “Together, we’re building the foundation for Africa’s next generation of tech champions.”