Moroccan FinTech startup tookeez has announced a substantial fundraising achievement of 15 million dirhams (MAD) ($1.5M), signaling a pivotal moment in its mission to revolutionize loyalty programs across Africa and the MENA region. The funding round was successfully completed with the support of Azur Innovation Fund, a recognized public-private seed fund committed to fostering innovation and enhancing customer loyalty experiences.

Founded by Hicham Amadi and the entrepreneurial sisters Wiam and Siham Elmejjad, leaders with a track record in IT ventures, including the renowned Moroccan loyalty program specialist 2WLS, tookeez introduces a universal digital value unit for loyalty point conversion. This innovative platform allows for flexible utilization within an extensive network of merchant partners.

tookeez serves as a universal system, consolidating loyalty points from various brands into a single digital wallet. This wallet enables seamless transactions within a diverse network of businesses and brands, positioning the platform as an additional revenue stream for users.

Designed to meet the needs of brands, merchants, and end consumers alike, tookeez empowers brands to offer their customers a straightforward and instantaneous method to convert loyalty points across a broad and varied network while maintaining the integrity of their own loyalty programs.

For merchants, especially small businesses, tookeez provides an accessible loyalty tool, fostering customer retention. Additionally, the platform allows members of different loyalty programs to accumulate points and convert them as they see fit within the extensive partner network.

With the newly secured funding, tookeez is set to accelerate its expansion within Morocco, across the entire African continent, and throughout the MENA region. The company will also continue its strategic investments in technical development, particularly in blockchain technology, with plans to open a second African country by 2026.

Siham Elmejjad, CEO of tookeez, expressed gratitude for the investors’ trust, stating, “This fundraising marks a crucial milestone in our development. Our goal is to reach 4 million user members by 2028, making tookeez a genuine ecosystem for economic and financial inclusion on our continent.”

Adnane Filali, President of Azur Innovation Fund, emphasized the pride in partnering with tookeez, stating, “We are proud to collaborate with tookeez, a FinTech startup redefining the customer loyalty ecosystem. Our ambition is to support entrepreneurs making a significant impact on the world, and tookeez perfectly embodies that vision.”