Less than nine months after announcing a $2.1m seed round, Moroccan multi-service platform Done.ma has pushed back against social media speculation that it is facing bankruptcy.
The startup’s mobile app has been unavailable in recent days, and the company has not issued any public statements during that period. However, management told local media that the situation reflects a transitional phase tied to negotiations with potential new investors.
“We are in a transition period that could take between three and six months,” a company representative said.
Done.ma launched in Rabat in 2024 as a super app combining food delivery, online grocery, and other daily services. In September 2025, it announced a $2.1m seed round following a previous $600,000 pre-seed financing. At the time, the company said it was preparing a $7m Series A round to accelerate development and expansion.
Management declined to provide further details on the ongoing transaction or the startup’s current financial position, stating that the transition period is directly linked to negotiations with investors.
The company’s silence has drawn attention from prospective business partners. One user, who said they had filled out a form to open a store on Done.ma several months ago, noted that they never received a response.
“I also know other merchants, already active on Glovo, who have made the same approach without a response,” the user said. “This raises questions when we see so much communication around the launch of DONE in Morocco, while concrete requests remain unfollowed.”
When Done.ma raised its $2.1m seed round last September, the company did not disclose the identities of the investors involved. Co-founder Mohamed El Ghissani told Launch Base Africa in a private statement at the time that the names of local investors and business angels would remain undisclosed for strategic reasons.
The funding was intended to expand the startup to more than ten Moroccan cities, grow its product offerings — including a marketplace, wallet, and buy-now-pay-later services — and scale its logistics infrastructure.
Done.ma’s transition comes against a shifting backdrop for on-demand delivery in Morocco. Last year, Delivery Hero-owned Glovo reached a settlement with Morocco’s Competition Council following an investigation into alleged abuse of its dominant market position.
In a decision announced on July 24, 2025, the council approved an agreement requiring Glovo to pay an undisclosed financial penalty and adhere to binding commitments. The settlement terminated litigation proceedings that had begun in February 2024.
The terms of the deal require Glovo to remove all exclusivity clauses from contracts with restaurants and cafes, cap commissions at 30 per cent, provide transparent ranking and visibility criteria for partners, and implement measures aimed at fairer valuation of courier services. The company must also establish an internal competition law compliance program.
The investigation was initially triggered by a complaint from local competitor Kooul, part of the ORA Technologies group, which argued that Glovo was using its scale to stifle competition.
For Done.ma, which raised its seed round approximately two months after the Glovo settlement, the regulatory changes could potentially create more space for local platforms to compete. However, the startup’s current operational silence and extended transition period raise questions about its ability to capitalise on that opening.