Moroccan superapp startup Ora Technologies has secured $7.5 million in a Series A funding round led by local venture capital firm Azur Innovation Management, joined by three additional Moroccan strategic investors. The deal marks a significant show of confidence in the country’s nascent but increasingly ambitious tech ecosystem — and brings Ora’s total funding to $11.9 million since its launch in 2023.
The round is the largest publicly disclosed tech Series A round in the country this year and signals growing local investor appetite for homegrown digital platforms. For Ora Technologies, it is a runway to deepen the reach of its mobile wallet product, Ora Cash, and scale its food delivery and e-commerce vertical, KooulMaroc.
Founded in Casablanca by entrepreneur Omar Alami, Ora Technologies has developed a multipurpose mobile platform combining peer-to-peer payments, food delivery, marketplace listings, messaging, and social networking. Its stated ambition: to offer a locally tailored alternative to the “superapp” model made famous by China’s WeChat or Indonesia’s Gojek — only this time, with the infrastructure and linguistic nuance to serve Moroccan users in Darija, French, Arabic, English, and Spanish.
“Ora is a response to fragmented digital services,” said Alami. “We want to bring Moroccans into the digital economy in ways that reflect how people already live and transact — across cash, community, and convenience.”
The latest raise follows a $1.9 million pre-Series A round in March 2025 led by Azur Innovation and Witamax. It also builds on earlier pre-seed and seed rounds — totalling $2.5 million — backed by Moroccan angel investors and entrepreneurs. Much of that capital was directed toward the rollout of Ora Cash, which launched in partnership with M2T, a subsidiary of Banque Centrale Populaire.
Ora Cash now facilitates mobile transfers, bill payments, QR code purchases, and cash withdrawals via a network of over 5,000 agent locations across the country. Its multi-language interface is designed to serve Morocco’s diverse demographic landscape — including underbanked rural populations often excluded from digital finance.
The superapp has reportedly crossed 300,000 downloads since launch — a modest figure by global standards, but one that hints at early traction in a country where digital payment penetration remains low. The Central Bank of Morocco has made financial inclusion a national priority, with strategic plans to reduce cash dependency and integrate more citizens into formal financial systems.
For merchants, Ora Cash offers a lower-cost alternative to card-based transactions, and its KooulMaroc platform allows businesses to reach new online customers. KooulMaroc includes food delivery, local services, and e-commerce listings — part of the company’s vision to eventually consolidate multiple aspects of daily life under one digital roof.
The new funding will go toward technology upgrades, regional expansion, and customer acquisition. Ora is also exploring new integrations, including microcredit services, that could push it further into fintech territory.
While international capital remains relatively sparse for Morocco’s startups, Ora’s funding round suggests a turning point. Local investors — long described as risk-averse or overly focused on real estate and traditional industries — are beginning to bet on digital platforms with national relevance.
Still, Ora faces steep challenges. Superapps have struggled to scale outside Asia, and competition from global players like Glovo and Orange Money is intensifying. The startup is currently battling Glovo before Morocco’s competition authority in an antitrust law suit. Regulatory uncertainty also looms, particularly in fintech, where licensing and compliance frameworks remain in flux.
But for now, Ora’s Series A represents a rare win in North Africa’s startup landscape — and a signal that Moroccan startups may be ready to chart their own path, with local money and local ambition at the helm.