BluWorks, a startup headquartered in Egypt, specializing in SaaS solutions for the HR sector to support blue-collar workers, has successfully raised $1 million in a seed funding round. The investment was led by Khawarizmi Ventures, a Saudi venture capital firm, and Camille Ventures, alongside Acacia Ventures and a group of angel investors. The funding is intended to bolster the startup’s product development efforts and expand its team to solidify its position as a leading provider of HR solutions in the region.

Why the Investors Invested

Growing Demand

• The Middle East and Africa region is home to a vast and growing population of over 50 million blue-collar workers, driving a significant need for efficient HR management solutions.
• This large workforce requires streamlined processes for tasks such as attendance tracking, payroll management, and performance evaluation, creating a substantial demand for BluWorks’ services.
• As the region’s economy continues to grow, the demand for effective HR management solutions is likely to increase, making BluWorks well-positioned to capitalize on this trend.

Market Gap

• Existing HR software solutions are largely designed for white-collar workers, neglecting the unique needs of blue-collar workers and their employers.
• This oversight has resulted in manual errors, inefficiencies, and a lack of data-driven insights, hindering the productivity and growth of companies in the region.
• BluWorks addresses this gap by providing tailored SaaS solutions that cater specifically to the needs of blue-collar workers, offering a much-needed solution for companies seeking to optimize their HR processes.

Scalability

• BluWorks’ solutions have the potential to expand rapidly across regional markets, given the widespread demand for efficient HR management solutions.
• The company’s SaaS model allows for easy scalability, enabling BluWorks to quickly adapt to the needs of growing companies and expand its reach across the Middle East and Africa.
• With a strong foundation in place, BluWorks is well-positioned to capitalize on opportunities for growth and become a leading provider of HR management solutions in the region.

Strong Team

• The founders of BluWorks possess a unique combination of skills, with a deep understanding of the local market, business acumen, and technical expertise. CEO and co-founder, Hussein Wahdan was formerly head of planning and performance at Jumia Egypt.
• This diverse skill set enables the team to develop effective solutions that meet the specific needs of blue-collar workers and their employers, while also driving business growth and scalability.

Promising Start

• BluWorks has demonstrated a promising start, with early traction and positive feedback from customers and investors alike.
• The company’s initial success is a testament to the founders’ vision and the growing demand for efficient HR management solutions in the region.
• With a strong foundation in place, BluWorks is poised for continued growth and success, attracting investors’ confidence and setting the stage for a bright future.

Khawarizmi Ventures is a corporate venture capital arm of Kadi Group Holding and Almoujil Group Holding, based in Riyadh, Saudi Arabia. The firm focuses on investing in seed-stage, early-stage, and later-stage companies operating in various sectors within the Middle East and Northern Africa region. Notable investments include: Buildnow: A financial software company that recently secured seed funding; RemotePass: An internet retail platform that raised funds for its growth; Calo: A business specializing in other restaurants, hotels, and leisure. 

Camel Ventures is a corporate venture capital arm of dfin Holding, based in Egypt. The firm is dedicated to investing in fintech startups. Notable investments include: Pharmacy Mart: A specialty retail company that received seed funding; Suplyd: A business/productivity software company with revenue generation; Khazenly: A logistics company with revenue generation.

Acacia Ventures is a Cairo-based forward-thinking venture capital firm, with investments, including in Tappi, Fez Delivery, Pharmacy Marts, etc. 

A Look at BlueWorks

Founded in 2022 by Farah Osman, Hussein Wahdan, and Nour Ahmadin, BluWorks utilizes SaaS solutions to automate HR processes, collect data, and bridge the gap between operations, human resources, and workers.

The startup caters to a diverse range of industries including retail, food and beverage, healthcare, education, and construction, providing automation of HR processes and data-driven decision-making tools. 

BluWorks’ integrated platform aims to bridge the gap between operational requirements, HR management, and the needs of blue-collar workers, thereby enhancing productivity and employee satisfaction. 

With Egypt boasting one of the largest working populations in the region, BluWorks is strategically positioned to capitalize on the growing demand for workforce management solutions.