For Elmawkaa, the acquisition marks a significant success for its founders and early investors, who include entities such as Flat6Labs, TIEC, 500 Global, and Taqadam.

Since its initial launch at the 2015 PGA Golf Merchandise Show in Orlando, Florida, Tagmarshal has grown from a bootstrapped startup in South Africa to an established player in the U.S.

As the first blockchain fintech company in South Africa to receive the Crypto Asset Service Provider (CASP) license from South Africa’s Financial Sector Conduct Authority (FSCA), Kotani Pay has also positioned itself as a trusted bridge between fiat and digital currencies.

“Sales teams are burdened by repetitive tasks that detract from their primary goals,” said co-founder Matthias Wickenburg. “Our vision is to enable these teams to perform at their best by leveraging AI to handle the background work.”