Under POPIA, companies found to have breached data protection rules face severe penalties, including fines of up to R10 million (roughly $550,000) or prison sentences of up to 10 years.

The platform has become a critical asset for hoteliers across more than 30 countries, generating over $100 million in direct revenue since its launch.

The platform boasts over one million cash points of sale, contributing to a 25% increase in payment conversion rates. Encouraged by these results, the company is now planning to open this payments solution to external merchants, with a potential launch before Christmas 2024.

The new maternal health initiative builds on Field’s broader capabilities. Since its inception in 2015, the company has facilitated over 800 million health interventions across more than 60 therapeutic areas.