The platform allows users to sell products without any initial financial outlay. With just a few clicks, users can select items, set their own profit margins, and share products directly on social media platforms.

Through its digital infrastructure, Pumpkn aims to make financing more accessible and affordable, lowering the costs for both borrowers and lenders. Farmers and food processors can apply for loans ranging from R5,000 to R5 million and receive funding within 10 days — an expedited process compared to traditional banking channels.

Under POPIA, companies found to have breached data protection rules face severe penalties, including fines of up to R10 million (roughly $550,000) or prison sentences of up to 10 years.

The platform has become a critical asset for hoteliers across more than 30 countries, generating over $100 million in direct revenue since its launch.