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    HomePartner ContentSouth Africa’s Revio Rebrands as Precium, Eyes Global Payments Dominance After $5.2M...

    South Africa’s Revio Rebrands as Precium, Eyes Global Payments Dominance After $5.2M Seed Round

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    Revio, the South African payments platform known for its robust enterprise solutions, has announced its rebranding to Precium. This strategic move marks a significant milestone in the company’s evolution, reflecting its accelerated growth and expanding global footprint.

    Over the past 18 months, Revio (now Precium) has experienced exponential growth, tripling its monthly recurring revenue and securing major South African brands as clients. This success has been driven by the company’s ability to provide seamless access to local payment methods for international merchants seeking to penetrate the burgeoning African consumer market.

    “Far earlier than we expected, our payments platform attracted the attention of global merchants looking to deepen their reach and realise the full potential of African consumer markets,” Nicole Dunn, Co-founder and COO at Precium stated. “These merchants, representing over $100 million in monthly total payment volume, demand top-tier security, processing reliability, and localized expertise — all of which Precium is well-equipped to deliver.”

    The decision to rebrand as Precium stems from the company’s expanding global presence and the need to avoid confusion with similarly named businesses. “After careful consideration, we decided to rebrand to future-proof our growth and global presence, and to clarify the position we wish to occupy in a cluttered industry,” Dunn explained.

    The rebranding also serves as an opportunity for Precium to reaffirm its commitment to its core mission: helping merchants never miss a payment. The company will continue to innovate, striving to simplify payment complexities for enterprise merchants and improve payment success rates.

    Last Septemeber, Precium announced a $5.2 million seed investment. That was the startup’s latest round of funding after raising a $1.1 million seed round in 2022. The funding round was led by QED Investors and Partech. Speedinvest, RaliCap, and Everywhere VC, Revio’s previous investors also participated in the round.

    “We are doubling down on our position as the payment infrastructure that enterprise businesses need to abstract complexity, adapt to changing market and consumer trends, and optimise payment performance,” Dunn stated. The company is particularly focused on addressing previously unsolvable payment failures in the South African market, showcasing its dedication to providing cutting-edge solutions.

    The rebranding to Precium signifies a new chapter in the company’s journey, one marked by global ambition and a renewed focus on innovation. As the African payments landscape continues to evolve, Precium is poised to lead the charge, providing enterprise businesses with the tools they need to thrive in an increasingly complex and competitive market.

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