While the spotlight often shines on headline-grabbing mega-rounds, the bedrock of Africa’s rapidly growing startup ecosystem lies in the consistent flow of smaller (or missed bigger rounds), yet equally vital, investments. This month’s edition of the African Startup Deal Tracker delves into these under-the-radar transactions, encompassing pre-seed funding, angel investments, and strategic acquisitions that collectively paint a picture of sustained growth and investor confidence across the continent. These deals, spanning diverse sectors from agri-tech to legal tech, highlight the ingenuity of African startup founders and the breadth of opportunities being seized.
Here’s a closer look at the notable under-the-radar investment activity we’re tracking this month:
FitXpert
- Investment: Seven-figure USD (at least $1,000,000+).
- Investor(s): Foras Investment (led by Mohamed Abouelnaga Negaty) under the 0107 Invest initiative.
- Sector/Focus: Healthtech / Vertical SaaS. An end-to-end software platform for fitness trainers, nutrition centers, and clinics that centralizes client management, program design, and progress tracking.
- Country of Operation: Egypt.
- Purpose: To enhance the technology stack, strengthen operational capabilities, and accelerate expansion into regional markets, specifically targeting the Gulf (GCC) region.
Mylo (B-TECH Subsidiary)
- Investment: $37,263,030 (EGP 1.76 Billion) via a second securitization bond issuance.
- Investor(s): Public debt market (with EG Bank acting as custodian).
- Sector/Focus: Fintech / Consumer Finance. A Shari’a-compliant digital finance platform offering flexible installment solutions across more than 5,000 brands.
- Country of Operation: Egypt.
- Purpose: To diversify funding sources, scale digital finance solutions, grow the user base, expand the merchant partnership network, and invest in the platform’s technological infrastructure.
Mamy Eyewear
- Investment: Undisclosed strategic funding.
- Investor(s): Ikemori Venture Support (IVS) (Japanese family office).
- Sector/Focus: Optical Retail / Healthtech. A vertically integrated optical retailer offering stylish prescription glasses starting at $15. The platform uses AI-powered eye tests and a direct-to-consumer model to deliver glasses in as little as two hours.
- Country of Operation: Kenya (HQ) with plans for East African expansion.
- Purpose: To scale operations efficiently across East Africa, strengthen the startup’s operational foundation, and build a reference optical retail brand in the region.
ReparTrust
- Investment: $750,000 (approx. MAD 7.5 million) Pre-seed round.
- Investor(s): Business angels and private investors.
- Sector/Focus: Auto Repairtech / Insurtech. A digital platform that industrializes post-accident automotive repairs through real-time tracking, AI-assisted pre-inspections, and a proprietary ReparTrust Scoring system for garages. It is integrated with Piyes.com for sustainable parts sourcing.
- Country of Operation: Morocco.
- Purpose: To digitize the fragmented automotive repair ecosystem in Morocco, optimize costs for insurers and fleet operators, and prepare for a subsequent seed round to fuel regional expansion.
Paycrest
- Investment: $404,000 Pre-seed round.
- Investor(s): Hashed Emergent, StarkWare, LAVA, Microtraction, and Sunny Side Venture Partners, alongside various angel investors.
- Sector/Focus: Fintech / Web3 Infrastructure. A decentralized stablecoin-fiat settlement infrastructure that acts as a routing layer, matching B2B stablecoin demand with verified local liquidity providers to ensure predictable, fast conversions to local currency (Naira).
- Country of Operation: Nigeria.
- Purpose: To refine the core product, strengthen compliance frameworks, and establish strategic partnerships to bridge the gap between digital dollars and usable local currency for businesses and marketplaces.
Business For Teens
- Investment: Six-figure USD (at least $100,000+) Pre-seed round.
- Investor(s): Led by Salah Abou Elmagd (training and sales expert) and a group of angel investors.
- Sector/Focus: Edtech / Financial Literacy. An educational platform teaching entrepreneurship and financial literacy to teenagers (ages 10–16) through project-based learning and startup simulations.
- Country of Operation: Egypt and Saudi Arabia.
- Purpose: To expand operations, enhance program offerings, and deepen partnerships with schools across Egypt and the GCC, with a target of training over 6,000 students by the end of 2026.

