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Is This the End of Big Tech’s ‘Copy-Paste’ Legal Strategy in Africa?

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In a landmark decision with far-reaching implications for Big Tech in Africa, ride-hailing giant Uber has overhauled its terms and conditions across several East and Southern African nations following a two-year investigation by a regional competition watchdog.

The COMESA Competition Commission (CCC) announced on Thursday, September 18, 2025, that it has closed its probe into Uber after the company amended clauses that were deemed misleading and “unconscionable” for consumers in key markets, including Kenya, Uganda, and Egypt.

The ruling is a significant victory for regional regulators and signals a new era of scrutiny for global technology platforms, which have often relied on standardized global legal frameworks that offer little recourse for African users.

The Investigation’s Core Concerns

The investigation, which began on September 5, 2023, was prompted by numerous consumer complaints. The CCC’s probe focused on several critical areas of Uber’s user agreement that it argued left customers vulnerable.

A New Precedent for Tech Regulation in Africa

Rather than facing fines or protracted legal battles, Uber cooperated with the Commission and agreed to amend its terms to address all the concerns raised. The company is now required to publish the updated, compliant terms and conditions on its apps and websites.

This outcome is being seen as a watershed moment. It demonstrates the growing power and sophistication of regional regulatory bodies in Africa. By acting as a bloc, the 21-member COMESA was able to exert pressure that a single national regulator might have struggled to apply.

The decision sends a clear message to other international tech companies operating on the continent: the era of “copy-paste” global terms of service is over. Platforms will now be expected to tailor their legal frameworks to comply with local consumer protection laws and provide accessible channels for redress.

The COMESA Commission has stated it will conduct periodic reviews to ensure Uber’s compliance and has called on the public to remain vigilant. This case is likely to embolden other regulators across Africa to scrutinize the practices of gig economy platforms, social media companies, and other digital service providers, potentially redefining the relationship between Big Tech and one of the world’s fastest-growing digital markets.

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